FY 2011 Annual Report - Sheng Siong

Sheng Siong Annual Report 2011
About Sheng Siong Group
Sheng Siong Group Ltd is one of Singapore’s largest grocery retailers with 25 outlets located all
across the island. Our outlets are designed to provide customers with both “wet and dry” shopping
options ranging from a wide assortment of live, fresh and chilled produce, such as seafood, meat and
vegetables to packaged, processed food products and general merchandises. Over the last 3 years, we
have begun developing a selection of housebrands to offer our customers quality alternatives to national
brands at substantial savings. To date, we have over 300 products under our 10 housebrands.
Established in 1985 and listed in August 2011, our long history and reputation for quality products
at competitive prices has led our “Sheng Siong” brand to become an established household name
in Singapore. Widely recognised by consumers, we were awarded the “Superbrand” status by
Superbrands Singapore for 4 consecutive years, from 2008 to 2011.
To support our retail operations, we moved into our new corporate headquarters and purpose-built
warehousing and distribution centre at Mandai Link in July 2011.
With our distinguished brand name, portfolio of well-recognised housebrands, global sourcing network,
excellent food-processing, warehousing and distribution capabilities, experienced management team
and dynamic key executives, we have in place a strong foundation for further expansion.
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