How to Export to Brazil - Sprint Lazio

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IV.5.5. International insurance for cargo Brazil – Ministry of External Relations Contracting international insurance for cargo is not mandatory for the Brazilian importer, but, due to commercial and financial security reasons, companies tend to opt for insurance and the issuance of the respective policy with Brazilian insurance companies. Regardless of the means of transportation, the Brazilian importer will usually prefer to take out an insurance policy of the House to House type. Frequently, extra clauses, such as Strike or Act of God which cover, respectively, the risks of strikes and natural disasters,are added to the insurance contract.,. Insurance can be contracted directly from the insurance company, without the intermediation of a broker, who performs an optional role in the Brazilian market. The South American exporter must inform the importer, prior to the shipment of goods, all the data related to the cargo, so that the insurance company can formalize cargo coverage, depending on the means of transportation chosen. It is worth noting that the insurance premium, along with the freight and the FOB value, comprise the customs value that will be used to calculate import taxes. IV.6. Trade promotion Successful exports depend, to a large extent, on successful strategies to promote the products in the Brazilian market, especially when dealing with manufactured goods, whose quality, brand name and technology, among others, have an important role in consumer choice. In this context, some relevant information related to the most effective means of trade promotion in the Brazilian market are essential for choosing the right marketing strategy. IV.6.1. Trade Fairs and Exhibitions These are traditionally the most widely known and used means around the world for efficiently offering foreign products in a target market. Trade fairs and shows of the most varied products and industries are held in Brazil virtually throughout the year, especially in the larger cities. Here, the foreign exporter can participate either as an exhibitor or visitor. The Ministry of External Relations has posted on the Internet, at the website http:// www.braziltradenet.gov.br, an official calendar of the main trade fairs held in the country. The Annex II to this publication has a list of the main events that annually take place in Brazil. How to export to Brazil 87
Brazil – Ministry of External Relations IV.6.2. Trade missions The Embassies, Consulates, Chambers of Commerce and the Ministry of External Relations (MRE), supported by other agencies and ministries, are at the disposal of South American government and private entities that wish to visit the Brazilian market through trade missions. It is important that initial contacts be made still in the country of origin, with prior notice, in order to engage in logistics, administrative and customs support systems. The same applies to contacts with potential importers. Ordinarily, the organization of a business visit is coordinated by Brazilian entities and their counterparts in the country of origin (Chambers of Commerce and Industry Associations, for example) with the support of the Brazilian Embassy and the country’s consular representation in Brazil. The Annex I to this publication has further information on official agencies, chambers of commerce, industry associations and other relevant institutions in Brazil, as well as on Brazilian Embassies and Consulates located in South American countries. IV.6.3. Advertising and marketing Although these are costly strategies, the foreign exporter will find in the Brazilian market a range of publicity, trade promotion and marketing vehicles that are specially focused on the market that they intend to reach, regardless of the region. There is an array of companies specialized in these activities, and they can be identified through the Brazilian embassies and consulates abroad, or through the Consular representations of the exporter’s country in Brazil. IV.6.4. Business trips Visiting Brazil on business, far from being an adventure, may turn out to be a commercial success, provided the trip is strategically planned in advance. While in the country of origin, the first step is a preliminary contact with possible and potential Brazilian importers, in order to identify the real interest in purchasing the product and the possibility of a meeting during the visit. It must not be forgotten that Brazil is a country of continental proportions and that the clients to be visited may have other engagements in places that are far from the company’s headquarters. Thus, it is important to arrange the meeting with previously established day and hour and during business hours. Before the trip, some arrangements have to be made by the business person, so as to make their stay in Brazil more productive: 88 How to export to Brazil
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