How to Export to Brazil - Sprint Lazio

Brazil – Ministry of External Relations
This publication is structured as follows:
Chapter I presents an overview of Brazil, with brief information about its geography,
social structure and the standard of living of its population, urban centers,
transportation and communication systems, the political and administrative
organization of the State as well as some guidelines on Brazilian foreign policy
and the country’s participation in the most important international organizations.
Chapter II presents a panorama of the Brazilian economy, with a brief description
of its current economic policy, and provides recent data on the behavior of GDP,
levels of employment and income, inflation, monetary policy, public accounts
and foreign accounts. Then, it is made an in-depth analysis of the evolution of the
country´s international trade over the last few years through the evolution of exports,
imports and trade balance, as well as the distribution of these flows according to
the main regions of the world. Special emphasis is given to the trade between
Brazil and other South American countries, stressing the main products that
comprise the Country’s rolls of exports to and imports from its neighbors.
Chapter III presents the norms that have to be followed in the exporting country
for the entry of foreign goods in Brazil, including administrative rules and
procedures, currency exchange, tax and customs procedures, which range from
issuing the pro forma invoice to the complete clearance of the goods and their
effective entry in the country. This section describes, among other items, the import
licensing process, the duties levied on the imports and how they are calculated,
how custom clearance is performed, how the company finally obtains the Import
Certificate and has its merchandise cleared.
Chapter IV presents the trade behavior and practices that may be successfully
used in exporting to Brazil, ranging from market surveying to the marketing of
goods in Brazil, and including distribution channels issues and logistics.
Chapter V presents general recommendations related to trade and cultural customs
of Brazilian business people — which may facilitate the relationship between
exporters and potential importers in the country — with an emphasis also on
some of the attitudes that must be avoided so as not to compromise the success
of negotiations.
This publication is complemented by an Annex featuring useful information for
exporters, such as the addresses and telephone numbers of Brazilian Embassies
and Consulates in South America, Chambers of Commerce, associations and
bodies representing the production sectors in Brazil, as well as websites to be
consulted for information on main trade fairs and shows regularly held in the country
and a glossary of technical terms used in foreign trade.
The Ministry of External Relations hopes that this publication will be of great
assistance to South American exporters in their efforts to successfully reach the
Brazilian market and that it will contribute to reducing the trade imbalances between
Brazil and its South American neighbors, by eliminating the information barriers
that still prevent competitive regional products from supplying the Brazilian demand.
8 How to export to Brazil