Integrated Public Transport Strategy - Worcestershire County Council

The County Council is encouraging other employers throughout the County to follow their
lead and establish their own Travel Plans:-
● through working in partnership with major employers to encourage and assist the
preparation of travel plans (in particular the development of a Travel Plan for the
Worcester Royal Infirmary and Worcester College);
● through monitoring the performance of Employers Travel Plans, and providing
feedback into advice on good practice; and
● through industry forums, aimed at educating businesses on the benefits of adopting a
Travel Plan.
With Worcestershire having a large rural area many employers are located in areas
without any frequent public transport services. There is also a relatively high proportion of
the population living in such areas. A number of these out of town employers have
expressed concerns over having a shortage of staff due to transport difficulties. The
County Council is joining with the Community Council and the Employment Service to
determine how the Employers Travel Plans initiative could reduce the transport difficulties
of employees and potential employees who do not have access to a car for travelling to
work. Where appropriate a Travel Plan will be developed that combines the Transport
Initiatives of the Employment Service,
the Community Council and the County
Council. For example car maintenance
grants, car sharing, moped and bicycle
loan schemes and improved public
transport or a works bus.
The ETP Working Pack
Worcestershire County Council have
elected to provide appropriate
assistance, and technical expertise in
the development of Travel Plans, whilst
recognising that local ownership of such
schemes encourages community
involvement, and presents a more viable
long term solution. An ETP pack is being
produced that provides interested
organisations with information and
advice for setting up their own plan. The
County Council will encourage senior
management support and commitment
to producing an ETP and will require the
organisation to sign a declaration of
intent to produce an ETP and arrange a member of staff to act as a ETP co-ordinator in
return for the County’s assistance.
The ETP pack will initially contain a relatively small amount of concise information
including an introduction to ETP’s, a travel audit questionnaire, a staff survey
questionnaire and information relating to public transport provision to the site and any
ticketing initiatives, cycle equipment suppliers etc. The pack will be designed to allow for
continuous updating as the analysis of questionnaires become available and more
supporting companies come on board. This will enable an informal dialogue to be
maintained between the County Council and the ETP co-ordinator.
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Chapter 7 - Employers Travel Plans