Integrated Public Transport Strategy - Worcestershire County Council

Overall, Worcestershire tends to have smaller parishes than the national average and are
hence less likely to have key services.
The limited employment opportunities and services available in the rural areas establish
both a dependency on car use and social exclusion for those without a car.
Tourism
The Worcestershire countryside is a major attraction for visitors. With the exception of
Worcester City centre, most of the County's tourist attractions are located in the more
rural parts.
The County's largest tourist attractions with more than 100,000 visitors annually are:
● The West Midlands Safari Park, Bewdley;
● Severn Valley Railway, Kidderminster;
● Worcester Cathedral and the Royal Worcester Porcelain Museum and factory in
Worcester City centre;
● Three Counties Showground;
● Broadway Village and
● A number of rural attractions across the County, such as the Malvern Hills and Clent
Hills.
In addition there are many other smaller attractions also shown on map 2.3. Table 2.2
below, shows the listing of tourist attractions in Worcestershire. Visitor estimates are 1997
based (*1996.)
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Chapter 2 - Setting the Scene