Integrated Public Transport Strategy - Worcestershire County Council

Bromsgrove is a dormitory town with a much higher number commuting out of the town
than in and a relatively low number of internal work journeys. Its residents work mainly
within the County or in Birmingham, however its workers are mainly from within County.
The Wyre Forest area (Kidderminster, Stourport and Bewdley) is influenced by the West
Midlands conurbation though less so than in Redditch, with the majority of commuting
being within the County. A significant number of residents do work in the conurbation but
the Black Country (Dudley, Sandwell, Walsall and Wolverhampton) is a more popular
destination than Birmingham.
Commuting into Droitwich, Evesham and Malvern tends to be focused from within the
County boundary. The West Midlands conurbation has little influence on employment in
these towns. Evesham has a relatively high proportion of residents commuting out of the
County and out of the West Midlands Region. Droitwich residents are attracted equally to
Worcester, the conurbation and elsewhere in the County. Appendix 2a gives full details of
employment, population and commuting figures.
The high level of outgoing trips from rural Bromsgrove result from the high population
living on the outskirts of Bromsgrove Town. Birmingham is the main destination of these
trips re-enforcing the position of Bromsgrove as a commuter town.
Wychavon and Malvern Hills rural areas also have high levels of out-going trips
(compared to incoming trips.) The majority of these are to areas outside Worcestershire,
and to Worcester itself.
The trips analysed above indicate the diverse nature of the demand for travel and the
challenge involved in delivering sustainable transport choice.
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Chapter 2 - Setting the Scene