2011 Annual Report - SBM Offshore
2011 Annual Report - SBM Offshore
2011 Annual Report - SBM Offshore
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Business Model<br />
The Company generates profits from three distinct activities;;<br />
• Lease and operate of our fleet of floating production vessels on long term contracts to clients<br />
• Turnkey sale of products to clients, and<br />
• Installation, overhaul and repair services to Clients<br />
The combined profits generated from all three areas supports payment of dividend while a significant part being<br />
re-invested as equity in new leased vessels to support growth of the fleet, which is a highly capital intensive<br />
activity. Operational feedback from the FPSOs in the fleet is an important input into further development and<br />
improvement of the core competencies i.e. engineering, project management, installation and operations.<br />
1.2.2 Organisation<br />
The Company operates through seven execution centres, each of which is managed by a Managing Director who<br />
is accountable for its performance. Its principles, rules and guidelines are clearly defined by Group Functions, and<br />
provide a clear framework for its execution activities. Managing Directors and Group Functions report to the Board<br />
of Management, individually and as members of the Executive Committee.<br />
<strong>SBM</strong> <strong>Offshore</strong><br />
Four of the execution centres are located in Schiedam (Netherlands), Monaco (Monaco), Houston (USA) and<br />
Kuala Lumpur (Malaysia) and are responsible for Turnkey Systems activities (engineering and project<br />
management). Fleet Operations are managed by a separate execution centre in Monaco, using a decentralised<br />
organisational structure with strong emphasis on shore base operations on location. Turnkey Services activities<br />
are managed from several locations but centralised in Monaco.<br />
GustoMSC<br />
GustoMSC in Schiedam is managed as a separate business unit and operates under the GustoMSC brand. It<br />
provides proprietary designs under license and engineering support for all types of mobile units/vessels for the<br />
offshore industry, including the supply of associated equipment for the offshore industry.<br />
This is a customized selection from the <strong>SBM</strong> <strong>Offshore</strong> N.V. <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong><br />
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