Toyota Environmental Sustainablity Report
Toyota Environmental Sustainablity Report
Toyota Environmental Sustainablity Report
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<strong>Toyota</strong><br />
Miguel Fonseca<br />
Vice-President<br />
Sales Business<br />
Guillaume Gerondeau<br />
Vice-President<br />
Product Planning & Marketing<br />
Over the past 12 months, we experienced<br />
the benefi ts of an extremely loyal customer<br />
base. Our customers rewarded us with their<br />
trust in turbulent times. This is the result of the<br />
relentless commitment to quality and customer<br />
satisfaction, delivered by <strong>Toyota</strong> and Lexus<br />
retailers across Europe. Retailer sustainability<br />
is a foundation of the <strong>Toyota</strong> business model.<br />
Thanks to this foundation, <strong>Toyota</strong> can positively<br />
contribute to society through engineering and<br />
manufacturing high-quality, innovative vehicles<br />
that customers aspire to own.<br />
Miguel Fonseca<br />
Demand for Hybrid technology is rapidly<br />
increasing. More and more customers understand<br />
the functional and emotional benefi ts of<br />
Hybrid. With the experience of over three million<br />
cars on the road, we reached a level of mass<br />
affordability. So it was time to bring <strong>Toyota</strong>’s Full<br />
Hybrid Technology into Europe’s most popular<br />
car segment. With unique emotional and functional<br />
benefi ts combined with best-in-class total<br />
cost of ownership, the new <strong>Toyota</strong> Yaris HSD<br />
offers a winning proposition.<br />
Guillaume Gerondeau<br />
<strong>Toyota</strong> European Sustainability <strong>Report</strong> 2011 I <strong>Environmental</strong> Performance<br />
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