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Toyota Environmental Sustainablity Report

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<strong>Toyota</strong><br />

Miguel Fonseca<br />

Vice-President<br />

Sales Business<br />

Guillaume Gerondeau<br />

Vice-President<br />

Product Planning & Marketing<br />

Over the past 12 months, we experienced<br />

the benefi ts of an extremely loyal customer<br />

base. Our customers rewarded us with their<br />

trust in turbulent times. This is the result of the<br />

relentless commitment to quality and customer<br />

satisfaction, delivered by <strong>Toyota</strong> and Lexus<br />

retailers across Europe. Retailer sustainability<br />

is a foundation of the <strong>Toyota</strong> business model.<br />

Thanks to this foundation, <strong>Toyota</strong> can positively<br />

contribute to society through engineering and<br />

manufacturing high-quality, innovative vehicles<br />

that customers aspire to own.<br />

Miguel Fonseca<br />

Demand for Hybrid technology is rapidly<br />

increasing. More and more customers understand<br />

the functional and emotional benefi ts of<br />

Hybrid. With the experience of over three million<br />

cars on the road, we reached a level of mass<br />

affordability. So it was time to bring <strong>Toyota</strong>’s Full<br />

Hybrid Technology into Europe’s most popular<br />

car segment. With unique emotional and functional<br />

benefi ts combined with best-in-class total<br />

cost of ownership, the new <strong>Toyota</strong> Yaris HSD<br />

offers a winning proposition.<br />

Guillaume Gerondeau<br />

<strong>Toyota</strong> European Sustainability <strong>Report</strong> 2011 I <strong>Environmental</strong> Performance<br />

27

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