Toyota Environmental Sustainablity Report
Toyota Environmental Sustainablity Report
Toyota Environmental Sustainablity Report
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Vision & Strategy<br />
Akio Toyoda<br />
President<br />
<strong>Toyota</strong> Motor Corporation<br />
We have sketched the outlines of the kind of<br />
company we want to be. We have identifi ed the<br />
values we want to cherish. Our vision is thus a<br />
qualitative rendering of our ideal for <strong>Toyota</strong> and the<br />
path we will take towards bringing about this ideal.<br />
Global Vision<br />
Akio Toyoda<br />
Rewarded with a smile by exceeding your expectations<br />
<strong>Toyota</strong>’s new Global Vision 2020 comprises three main pillars:<br />
Lead the way to the future of mobility, which is our core business<br />
Commit to quality, innovation, environmental protection and by doing so, make<br />
cars that people love<br />
Engage our people’s energy and passion to “Always Find a Better Way.”<br />
<strong>Toyota</strong> European Sustainability <strong>Report</strong> 2011 I Vision & Strategy<br />
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