Toyota Environmental Sustainablity Report

2010 Examples of Environmental Projects Supported in
Europe
Eco-Schools
Eco-Schools is an environmental education programme run
by the Foundation for Environmental Education (FEE), which
helps schools become more sustainable. Approximately
11 million students from 37,900 schools in 50 countries
are part of the Eco-Schools network. Joining with Eco-
Schools, Toyota Motor Europe set up the Environment and
Innovation International Competition through its Toyota
Fund for Europe. This competition encourages students to
design real solutions to today’s environmental problems.
Winning entries receive a grant which enables students to
transform their ideas into action.
In 2009, Toyota retailers also joined the competition,
supporting and working with students on their projects.
The winner of the last competition (2009-2010) was Eltang
Centralskole from Denmark. Their project addressed
the theme “Let’s Save Energy” by highlighting energy
consumption and suggesting ways to reduce it. The
students studied and classifi ed the energy use of different
items like lamps, computers and radiators and identifi ed
simple ways to save energy when using them.
The winners of the 2009-2010 competition
Building on that knowledge, they created smartphone
barcodes for all items, enabling anyone interested in
learning how to save energy to simply scan the barcode
with their smartphone and receive relevant energy
reduction ideas. Students showcased this innovative
project at the supporting retailer Bil & Co.
In 2010, a new theme “Let’s Reduce Waste” was launched
in four countries: Denmark, Slovenia, Latvia and Turkey.
This competition will continue throughout 2011 linking
schools with retailers to share best practices and fi nd
innovative ways of tackling environmental problems.
For more information visit: www.eco-schools-toyota.org
Biodiversity activity of Toyota Spain - Día de Reforestación
(L-R): Ana Leiva - Fundación Biodiversidad Director,
Jacques Pieraerts - Vice-president & COO of Toyota
Spain, Marion Stoller - Fundación Félix Rodríguez de
la Fuente Communications and Development Director,
Katsuhito Ohno - President & CEO of Toyota Spain,
Odile Rodriguez de la Fuente - Fundación Félix
Rodríguez de la Fuente Director.
In November 2010, Toyota Spain, together with a group of
NGOs, organised a reforestation project. More than 8,000
people participated in the project and thousands of trees
were planted. This is the third consecutive year that this
event has been celebrated.
Toyota European Sustainability Report 2011 I Social Performance
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