Toyota Environmental Sustainablity Report

Toyota European Sustainability Report 2011 I Social Performance
56
Engaging with the Community
Tim Thompson, Guillermo Denaux
Environmental Affairs & Corporate
Citizenship
The TFfE is governed by a Board. In order to streamline
operations and decision making, the Board has been
reduced from 13 to seven members in 2010, including
representatives from our subsidiaries and manufacturing
plants in Europe. All Board members have senior
management positions within Toyota in Europe.
The Board meets twice a year to defi ne overall social
contributions strategy and direction, both for TFfE and
Toyota Motor Europe as a whole. Its main role is to :
Identify, select and approve appropriate projects for TFfE
Review and evaluate the projects supported
Support Toyota Motor Europe subsidiaries’ project
development and strategy setting.
In FY10, the TFfE Board committed to supporting nine
projects in Europe. Spending on social contributions via
TFfE in this period totalled just over €343,000. Despite the
continued challenging business environment in Europe,
TFfE is committed to supporting social contribution
activities in Europe.
2010 Total European Social Contributions
Since the start of the fi nancial crisis in 2008, the number of
activities supported in Europe has decreased. This trend
was stopped in 2010. Total social contributions to local
community initiatives totalled €4.99 million, an increase of
19% from 2009.
We continue to give priority to the strategic areas of
Environment, Road Safety and Technical Education.
The Toyota Fund for Europe
provides seed funding to projects
in Europe and gives direction to
social contribution activities within
our European operations.
Evolution of social contributions
Million €
12
8
4
0
51%
62%
62%
Environment Road Safety
Technical Education Other
66%
69%
Michel Gardel
73%
FY 05 06 07 08 09 10
For all projects supported in Europe, 73% are in one of
these strategic areas. Environmental projects represent
35% of the total in 2010. We have also supported nonprofi
t organisations through employee involvement,
fundraising activities and in-kind donations.
For more information on over 300 projects supported by
Toyota in Europe visit www.toyotafund.eu
%
100
80
60
40
20
0
Strategic focus