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Toyota Environmental Sustainablity Report

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<strong>Toyota</strong> European Sustainability <strong>Report</strong> 2011 I Economic Performance<br />

60<br />

Exchange impact on TMC annual results<br />

290<br />

Measuring Economic Performance<br />

Market Context<br />

no<br />

impact<br />

FY 06 vs 05 07 vs 06 08 vs 07 09 vs 08 10 vs 09<br />

Yen vs Euro and US Dollar<br />

In FY10, the automotive market has expanded in terms<br />

of emerging countries and technological development.<br />

New product launches have been accelerated due to an<br />

increase in customers’ demands for compact and low-price<br />

cars and due to the growth of worldwide environmental<br />

consciousness.<br />

In Europe, despite a decrease in both sales and production<br />

volume, our net revenues increased by 7% due to a<br />

Consolided Financial Results for Europe (in million Euro)<br />

Vehicle and Market Share in Europe<br />

In 2010, the European car market remained almost flat<br />

at 18.4 million units. The year-on-year 3.7% decrease in<br />

Western Europe was mainly due to the end of programmes<br />

to provide incentives to motorists to scrap old vehicles<br />

and replace them with more energy-efficient vehicles.<br />

By contrast Central and East Europe markets, where these<br />

programmes were not offered, grew by 18.9% after a 41.7%<br />

drop in 2009.<br />

760<br />

These two objectives can be achieved through the<br />

localisation localisation of design, research research and development<br />

capabilities to Europe, Europe, procurement procurement of parts and<br />

components from European suppliers and production<br />

of models, where where Europe should be the the centre of<br />

excellence.<br />

Through these activities, we can contribute contribute to<br />

<strong>Toyota</strong>’s global performance and we can develop<br />

self reliance of our operations in Europe. This is is an<br />

ambitious ambitious challenge for us, but we are fully fully committed<br />

to succeeding.<br />

favourable model mix resulting from the reduction of<br />

sales of A and B segment vehicles, which were the main<br />

benefi ciaries in FY09 of the various old car scrapping<br />

programmes implemented in most Western European<br />

countries.<br />

Consolidated operating income for Europe increased by<br />

€368 million to a €116 million profi t, mainly due to ongoing<br />

cost reduction activities in all areas.<br />

fy06 fy07 fy08 fy09 fy10<br />

Net Revenues 23,615 24,651 20,925 16,390 17,535<br />

Operating Expenses 22,699 23,777 21,919 16,641 17,419<br />

Operating Income 916 874 (995) (252) 116<br />

Assets 19,448 19,294 16,143 16,143 17,091<br />

Source = TMC Annual Results - segment information<br />

320<br />

290<br />

Under these circumstances, <strong>Toyota</strong> sales in 2010 were<br />

808,311 units and <strong>Toyota</strong>’s market share was 4.4% which<br />

is 0.4% lower than in 2009.<br />

We managed to contain the impact of the decrease in<br />

volume by continuing our cost reduction efforts. We<br />

also further enhanced supply and demand management<br />

process and we adjusted inventory levels and production<br />

levels to meet market demand.

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