Toyota Environmental Sustainablity Report

Environmental
Performance
Michel Gardel
Vice-President
Communication, External
& Environmental Affairs
We continuously strive to achieve a more
sustainable future by listening to our stakeholders
and searching for the most appropriate mobility
solutions in Europe.
Michel Gardel
Toyota’s Global Vision 2020 states that we want to lead the way on sustainable
mobility, to fi nd the most responsible means of moving people in a safe and
environmentally-friendly way.
Stakeholders from the car industry, energy providers, governments and
customers need to act together to achieve the goal of sustainable transport.
We focused on the need for this Integrated Approach in our 2010 Sustainability
Report and this year the message remains the same.
We discussed and confi rmed our policy position on the Integrated Approach at the
European Business Summit 2010. This is an annual gathering of leading European
politicians, business leaders and opinion infl uencers. The theme, “Putting Europe
back on track,” focused on economic recovery and clean technologies.
During the 2010 Summit, we held an environmental seminar on the importance
of sustainable mobility which featured guest speakers Mr Jos Delbeke (Director
General for Climate Action at the European Commission) and Mr Serge De
Gheldere (Ambassador for Al Gore). Our determination to support the aim of
reducing GHG emissions in the transport sector was expressed at the Summit.
We also delivered a keynote address on the green economy as part of a panel
discussion with HRH Prince Friso van Oranje, Mr Janez Potocnik (European
Commissioner for Environment), Mr Marc Grynberg (CEO Umicore) and Mr Tony
Long (Director, WWF).
Toyota Motor Europe and Toyota Belgium used this event as an opportunity for
the handover of PHEVs to our Belgian partners. Finally, the guests were shuttled
back to their residences by 22 Prius vehicles.
In addition to these activities, we continue to develop and deploy more effi cient
cars and technologies such as Full Hybrid Electric Vehicles, Plug-In Hybrid
Electric Vehicles, Electric Vehicles and Fuel Cell Hybrid Electric Vehicles. And we
are developing business models and information technology solutions to improve
the use of charging infrastructure.
Cities will play a critical role in achieving sustainable mobility, not least because
the majority of people live in urban areas. Our focus for the future is to help cities
achieve their air quality targets and reduce CO 2 emissions. One such initiative is
described on page 58 in this report.
Toyota European Sustainability Report 2011 I Environmental Performance
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