Toyota Environmental Sustainablity Report

Didier Leroy
President & CEO
Toyota Motor Europe
Managing Offi cer
Toyota Motor Corporation
(1) According to JATO data
There is always
a better way !
Message from the President & CEO
The saying goes that “ bad luck never comes alone. ”
In 2009 like most companies we were severely hit by the global
economic crisis. In 2010 strong media coverage on product recalls
hit Toyota’s reputation. Then in 2011 a major earthquake off the
coast of Japan resulted in an enormous tsunami. This tsunami
has affected our supply chain, resulting in temporary closures of
factories and some delays in customer deliveries of vehicles and
parts. In July 2011 we could normalise the situation.
There is also another saying that “ what does not kill
you makes you stronger. ”
At Toyota we see crisis as an opportunity to reconsider our priorities
and the way we do things. This is why we have developed a clear
vision for our future. The Global Vision 2020 incorporates lessons
learnt from the market downturn. It sets out our commitment to
quality, innovation and environmental protection. With the passion
and the belief that there is always a better way, we aim to lead the
way on mobility and make cars our customers will love.
We are already beginning to see signs of recovery as sales started to
pick up after the September 2010 Paris Motor Show. We ended the
year by exceeding our objective of selling 800,000 cars in Europe,
with an average CO level of 130g/km 2 (1) .
With the new organisation of the company since April 2011 Toyota
Motor Europe has been given more responsibility. We now lead the
global development of Toyota’s small and compact segments A, B
and C.
In 2011 we will focus on improving our performance, not only in
terms of sales volume and fi nancial results, but also in terms of
quality and the emission levels of our vehicles. The further roll-out of
our Hybrid technology to our Toyota and Lexus product ranges will
be a major contributor to achieving the latter objective. The Plug-in
Hybrid – PHEV – test project in Europe, which comprises 200 cars
in 18 countries, is showing encouraging results, as you will read
further on in this report.
There is always a better way!
Didier Leroy
President & CEO
Toyota Motor Europe
Toyota European European Sustainability Report 2011
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