Toyota Environmental Sustainablity Report

Toyota Frey Austria Ges.m.b.H
Of all the environmental technology that makes
Toyota’s new dealership in Salzburg one of the most
eco-friendly in Europe, is the feature that perhaps
stands out the most, the “GreenTower.” Rising up
in the middle of the building, the tower is covered
with 100 square metres of vegetation (philodendron
scandens) which, through a computer-regulated
system, provides the building with natural humidity
control.
“We have to cut the plants back every two or three
months, otherwise they get too dense,” said Roman
Sobotka, who heads the Salzburg dealership for
Toyota Frey Austria Ges.m.b.H.
Sustainable
Retailer
Salzburg
Picture of Retailer
in Salzburg / Austria
State-of-the-art architecture
The investment involved in building a state-of-the-art eco-friendly dealership can be significant.
For the new facility in Salzburg which opened in October 2010, Toyota Frey invested €1.5
million in additional environmental technology. The opening ceremony in October 2010 was
attended by Toyota Motor Europe President & CEO Mr Didier Leroy.
Toyota’s green philosophy is reflected in the building itself. “Toyota has a goal of zero
emissions and, naturally, when you sell a car with that idea behind it, the building should
also be environmentally conscious,” said Mr Friedrich Frey, President of Toyota Frey Austria.
Other environmental features of the dealership include a photovoltaic system integrated into
the roof which generates 10% of the building’s electricity needs. A water treatment system
reduces the amount of water needed to clean vehicles by 80%, and rainwater is collected for
general plumbing needs. Additionally, modern architectural features like the shell-like glass
roof mean that the showroom has plenty of natural light.
“For years Toyota’s objective has been to enhance society, environmental awareness and
mobility through advanced technologies and a target of zero emissions. We never lost focus
of this when we were constructing our new car showroom. Therefore the whole concept
of the construction of the building and the choice of the materials up to the technical
installations were carefully planned with environmentally-friendly methods and materials. The
new showroom is a sustainable commitment to the green challenge. We are convinced it will
be the future model in car showroom constructions”, said Mr Frey.
Case Study
Toyota European Sustainability Report 2011 I Environmental Performance
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