Toyota Environmental Sustainablity Report

Further, we will introduce two additions to the Prius family. The
Prius Plus will be the fi rst full-Hybrid MPV in Europe. With its
7-seat confi guration, the Prius Plus is the most fuel-effi cient
way to transport a family of this size in a passenger car.
Following its successful fi eld test with 200 vehicles since early
2010, we will launch our most advanced passenger car yet
to a less limited audience: The Prius PHEV (Plug-In Hybrid-
Electric Vehicle) will debut during 2012. Compared to its
trial-project predecessor, the new version will be improved in
Be prepared : In early 2011, we announced new additions to
our Hybrid family in a European-wide communication campaign.
Sales Strategy
In 2010 Toyota achieved 130 g/km (1) . This was made
possible by using our innovative technologies such as
Toyota Optimal Drive, and by the expansion of Hybrid
technology into core models.
Due to the use of Hybrid powertrains in our core models,
we expect to continue to reduce CO 2 emissions, and to
reduce emissions of NOx and particulates to levels below
any of our competitors in Europe.
(1) According to JATO data.
many aspects: it will be lighter, quicker, offer more boot space,
have a longer EV range and – most importantly – reduce CO 2
emissions even more.
We have now more than three million cars on the road
equipped with Toyota Hybrid technology. This allows us
to create Hybrids that are affordable for a wide range of
customers. Their real fi nancial benefi t will be shown over time
in the cost of ownership. This includes low fuel consumption,
but also low maintenance cost and a high residual value.
In 2012, we will launch the 7-seater Prius Plus, the new
Yaris HSD and the new Prius PHEV (Plug-in Hybrid). These
models will be added to the current line-up of Toyota Full
Hybrid models, such as the Prius and Auris HSD, which
exceeded sales expectations in 2010.
To secure the success of Hybrid technology, we are focused
on ensuring the technology is known and accessible to
consumers in every market. In the current competitive
environment and market conditions, the effi ciency of our
sales network in providing the highest levels of customer
satisfaction will remain crucial.
Toyota European Sustainability Report 2011 I Environmental Performance
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