Progress Report 2012 - Lego
Progress Report 2012 - Lego
Progress Report 2012 - Lego
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elease their potential to shape their own future. As<br />
a consequence of this it is natural for us to stand up<br />
for, and ensure, children’s right to play.<br />
The LEGO Group makes play experiences for<br />
children of all ages<br />
The range of products that the LEGO Group brings<br />
to the market is very broad and varied, building<br />
on the diversity, creativity and imagination of the<br />
consumers we serve.<br />
Our products range from the LEGO ® DUPLO ® range<br />
of pre-school products, the iconic brick in all its<br />
colours and sizes, play themes such as LEGO<br />
Friends, LEGO Technic and LEGO City, licensed<br />
themes developed with partners such as Star Wars<br />
and a series of licensed products including books,<br />
video games, storage solutions, apparel, bags,<br />
stationery and smaller accessories. For the older<br />
child and adults we market LEGO Technic, LEGO<br />
MINDSTORMS and exclusive collectors’ items. To<br />
complete the LEGO ® world we have also designed<br />
board games and digital games built on the LEGO ®<br />
idea of playful learning, to establish a bridge<br />
between the physical and digital world.<br />
Our financial performance<br />
<strong>2012</strong> marks the eighth consecutive year of growth<br />
for the LEGO Group, with sales of LEGO products<br />
growing considerably all over the world. The LEGO<br />
Group’s revenue increased by 25% in <strong>2012</strong> to DKK<br />
8 The LEGO Group <strong>Progress</strong> <strong>Report</strong> <strong>2012</strong>
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