Progress Report 2012 - Lego

views. For our corporate communication we have
approximately 50,000 followers on Twitter and 38,000
on Google+. The LEGO ® CUUSOO crowd sourcing
platform reached more than 500,000 unique monthly
visitors and the user generated ideas have so far
resulted in four new consumer LEGO products.
The LEGO Group as partner and collaborator on
regulations and standards
Where appropriate, the LEGO Group assists
governments and organisations in the development
and understanding of new toy regulations and
standards. We strive to ensure that our external
activities, discussions and recommendations
benefit all stakeholders and are conducted in a
transparent and professional manner in accordance
with our policies.
In 2012 the LEGO Group’s toy safety experts
visited Hong Kong and China in the company of
European Commission representatives, to explain
the new EU Toy Safety Directive and the supporting
new European safety standards to Chinese toy
manufacturers, authorities and test laboratories.
The LEGO Group also assisted the EU Commission
in elaborating guidelines for the interpretation
of the new Toy Safety Directive. We also work
collaboratively in the US with the Consumer Product
Safety Commission to share safety compliance
practices that can be adapted for small businesses.
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The LEGO Group Progress Report 2012
With more than 3.2 million views
“The LEGO Story” was the most
seen video on The LEGO Group’s
YouTube channel in 2012.