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Progress Report 2012 - Lego

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The value of play<br />

and learning<br />

The LEGO Group has a strong philosophy on play<br />

and learning. It is part of our heritage and reflected<br />

in our name, which is really an acronym covering two<br />

Danish words LEg and GOdt, which translates as<br />

‘play well’. To support the right to play as a universal<br />

right for children comes without saying. Great<br />

efforts are done in collaboration across the LEGO<br />

Group including our department for educational<br />

products and the LEGO Foundation including the<br />

LEGO Learning Institute, which carries out academic<br />

research in the field of play and learning. A part of<br />

this work is our full support for the United Nations<br />

Convention on the Rights of the Child. And as one<br />

element of children’s right to play, we believe that all<br />

children in the world have the right to play and learn<br />

with products that are safe both online and offline.<br />

42<br />

The LEGO Group <strong>Progress</strong> <strong>Report</strong> <strong>2012</strong> <strong>2012</strong> <strong>Progress</strong><br />

The LEGO Group and the LEGO Foundation<br />

participate actively in supporting these<br />

developments through a series of initiatives which all<br />

come together to support our overall philosophy. The<br />

next sections outline some examples.<br />

To highlight a few we;<br />

• are involved with UNESCO on “Strengthening the<br />

Engagement of the Private Sector in Education”<br />

• participate in OECD’s Innovative Learning<br />

Environments programme<br />

• work with the EU Commission for Education and<br />

Culture to influence dialogue through panellists<br />

• work with the Clinton Global Initiative committee<br />

on Early Childhood Education<br />

• are members of the Partnership for 21st Century<br />

Skills in United States schools<br />

• are members of the Global Business Coalition for<br />

Education to promote access to education for all<br />

and the right to quality learning experiences<br />

• engage with Ministries of Education across<br />

the world; influencing dialogue and providing<br />

inspiration for the ministries in promoting more<br />

playful learning environments for children<br />

Improving childhood in partnership<br />

It is a fact that childhood – and thereby the<br />

possibilities of the individual child to develop to<br />

its full potential and contribute meaningfully as<br />

a global citizen – looks very different in different<br />

locations of the world.<br />

43

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