Progress Report 2012 - Lego
Progress Report 2012 - Lego
Progress Report 2012 - Lego
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chemical experts whose main task it is to evaluate<br />
and communicate the list of ingredients we require<br />
from all our suppliers of raw materials.<br />
All LEGO ® play materials comply with all the<br />
regulations in our many different markets, the<br />
European and the US toy regulations being the two<br />
of greatest significance. Our quality policy and our<br />
ISO 9001 certified quality-management system forms<br />
the basis for quality control and the continuous<br />
monitoring we perform.<br />
This is the LEGO ® way of ensuring that all our<br />
building sets are safe in every respect and also of a<br />
high and consistent quality which our customers and<br />
consumers can always trust as – ‘Only the best is<br />
good enough’.<br />
Ensuring children’s safety online<br />
Children spend more and more time playing online.<br />
They see it as a natural extension of the physical<br />
world and boundaries between the two are blurring.<br />
As a consequence, our commitment to support<br />
children’s right to protection and safety – as stated<br />
in the Children’s Rights and Business Principles –<br />
now also extends to the online world.<br />
We expanded our focus on online safety in <strong>2012</strong>.<br />
We joined forces with the UK-based Safer Internet<br />
Centre and celebrated the Safer Internet Day in<br />
February, where the LEGO Group’s staff participated<br />
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The LEGO Group <strong>Progress</strong> <strong>Report</strong> <strong>2012</strong> The brick<br />
in discussions with children and parents to better<br />
understand the challenges and opportunities<br />
experienced by them. Efforts like these are<br />
fundamental for the LEGO Group to learn about the<br />
realities a child’s life online brings with it.<br />
We support and comply with the Federal Trade<br />
Commission’s Child Online Privacy Protection Act<br />
(COPPA) as well as articles of the 1989 United<br />
Nation’s Children’s Rights Convention, stating,<br />
amongst other rights, that children have the right to<br />
participate in play and the right to protection. For<br />
example, in accordance with COPPA rules, we do not<br />
engage directly with children under the age of 13 on<br />
third-party social media platforms, where we find we<br />
cannot fully moderate and protect children.<br />
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