Progress Report 2012 - Lego

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The LEGO Group has promised to take the lead in respect of safety towards consumers. This means working to ensure that children can always play safely with LEGO ® products. That promise makes product safety a top priority for both physical and digital products. 56 The LEGO Group Progress Report 2012 The brick In 2012 the LEGO Group’s corporate reputation was positioned as the 10th best among companies in the global survey by Reputation Institute. 57
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Progress Report 2012 The LEGO Group
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Contents Introducing the LEGO Group
Page 8: The LEGO Group In the LEGO Group ev
Page 12: 23,405 million, and profit before t
Page 16: Sustainability - the LEGO ® way In
Page 20: The LEGO Group’s Planet Promise -
Page 24: Staying sustainable - an interview
Page 28: Playing with LEGO ® bricks is abou
Page 32: as possible on the world we live in
Page 36: 2012 Progress
Page 40: 2012 Progress Highlights 61 Complia
Page 44: The value of play and learning The
Page 48: FOCUS Academic research on the valu
Page 52: Principle 5: Ensure that products a
Page 56: The brick
Page 62: we get from hundreds of thousand of
Page 66: have been spent on screening our ma
Page 70: FOCUS A consumer story - making a h
Page 74: Sustainable parts - the environment
Page 78: FOCUS Where do LEGO ® bricks come
Page 82: a shift to an alternative material,
Page 86: FOCUS A question from World Wide Fu
Page 90: The builders of tomorrow deserve th
Page 94: Energy efficiency In 2012, our ener
Page 98: FOCUS The LEGO Group helps build an
Page 102: FOCUS In-store marketing - store si
Page 106: We continue to advocate and apply a
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Smart people - smart products - the
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is recognised in several countries
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Outside the LEGO Group
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In dialogue with the world - how we
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views. For our corporate communicat
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We also take an active part in the
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FOCUS A question from UNICEF Bo Vik
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our business activities. As evidenc
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Code of Conduct highlights Child la
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chance to invest in children’s op
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Playing it forward - supporting our
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Philanthropic outreach - access to
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FOCUS A play-break for underprivile
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FOCUS Crazy Divas robotic adventure
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Governance The LEGO Group is owned
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Organisational structure Engineerin
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2012 Performance Data Consumers Not
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Notes to performance data Note 1 To
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i) Absence rate due to injuries The
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We are also inspired by the volunta
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Global Reporting Initiative and UN
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4 Governance, Commitments, and Enga
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Society Performance GRI Indicator P
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The LEGO Group Aastvej 7190 Billund
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Progress Report 2012 - Lego

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