Progress Report 2012 - Lego

Playing it forward
– supporting our
communities
An integrated part of our corporate citizenship is
nurturing and supporting communities that are
affected by the LEGO Group’s activities. From the
local community hosting our production facilities, to
the community of people caring for the LEGO ® brand
and playing with LEGO ® play materials, to the global
community, the LEGO Group has an important part
to play as an advocate for children.
To engage locally, value creation is key for both
the recipient and the LEGO Group, in the form of
building relationships and developing partnerships
as part of our employer branding. We are proud
of the many activities and ideas our company and
products inspire but, we also see a need for more
transparency in our engagement with stakeholders,
Outside the LEGO Group
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