Progress Report 2012 - Lego
Progress Report 2012 - Lego
Progress Report 2012 - Lego
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The LEGO Group<br />
In the LEGO Group everything is about making<br />
children’s play with LEGO ® toys as positive an<br />
experience as possible. We believe this is best<br />
done through high-quality products. The founder of<br />
the company Ole Kirk Kristiansen was determined<br />
that his company should always provide children<br />
with products where; ‘Only the best is good enough’.<br />
We still live by this creed.<br />
It is our mission to ‘Inspire and develop the builders<br />
of tomorrow’ – a reflection of our fundamental<br />
belief in the value of play and learning in society<br />
and for children in particular. Through this mission<br />
we serve the company’s ultimate purpose to<br />
inspire and develop children to think creatively,<br />
reason systematically and work collaboratively to<br />
Introducing the LEGO Group<br />
7
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