Progress Report 2012 - Lego

Product safety
Indicator Product recalls (a
2012 dedication 0
2012 realisation 0
• Systematical risk assessment (mechanical and chemical)
in product development
• Systematic approach to identify potential product safety
risks and address by solid action plans
• Fast response to potential quality and product safety
issues reported by consumers
2013 roadmap • Proactive identification of risks
• Focus on early stages of product development
2013 target 0
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The LEGO Group Progress Report 2012 The brick
Playing safe
– the safety of
our bricks
With everything we do to make our products safe,
and the marketing of them appropriate for children,
we live up to our commitment to act where we can in
terms of children’s rights, in support of the Children’s
Rights and Business principles no 5. ‘Ensure
that products and services are safe, and seek to
support children’s rights through them’ and no 6.
‘Use marketing and advertising that respects and
supports children’s rights’.
The overall indicator used to monitor product safety
is the number of product recalls we perform in
a year. Since 2004 we have performed only two
product recalls. Again in 2012 we met our target
of zero product recalls, and this will also be our
target for 2013. In addition, we take the feedback
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