2012 Proceedings - International Tissue Elasticity Conference

Invited Presentation:
098 HAS THE QUANTITATIVE STRAIN METHOD OF SHEAR WAVE SPEED REACHED CLINICAL
MATURITY? AN ANALYSIS USING HYPE AND TECHNOLOGY ADOPTION MODELS.
Andy Milkowski 1 .
1 Siemens Medical Solutions USA, Inc., Issaquah, WA, 98029 USA.
This presentation will demonstrate that Shear Wave Speed has reached a “slope of enlightenment” in
Gartner’s Hype [1] maturity model and “crossed the chasm” in Moore’s technology adoption lifecycle [2]
and therefore result in rapid clinical implementation over the next number of years.
The consultancy company Gartner developed a Hype Model that graphically shows the relative maturity
of technologies. The model provides a model to help enterprises decide when to adopt a new technology.
Geoffrey Moore used the technology adoption lifecycle model to describe adoption of disruptive
innovations.
This presentation will historically review the strain technologies in the breast and liver as they progressed
from a period of hype to understanding their relevance and role in medicine. Liver fibrosis assessment
will be discussed through the clinical consensus in literature as well as recent progress in standards
committees. Lastly, the latest technological breakthroughs – quality assessments of shear wave speeds –
and how that may be maturing the classification of breast masses.
The audience will understand the state of maturity of Shear Wave Speed technology and the resultant
rapid adoption in a clinical setting to enable appropriate guidance in organizations.
References:
[1] Linden, F., Fenn, J.: Understanding Gartner’s Hype Cycle. Gartner Group, 05–30–2003.
[2] Moore, G.: Crossing the Chasm: Marketing and Selling High–Tech Products to Mainstream Customers.
New York: Harper Business, 1999.
Recent innovations in Shear Wave Speed illustrate the maturity of elasticity technology on Gartner's Hype Model.
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