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The Devil and Commodity Fetishism in South America - autonomous ...

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60 <strong>Devil</strong> <strong>and</strong> <strong>Commodity</strong> <strong>Fetishism</strong> <strong>in</strong> <strong>South</strong> <strong>America</strong><br />

from 1860, began to act as <strong>in</strong>termediaries <strong>in</strong> the export of crops<br />

grown by smallholders <strong>and</strong> of products gathered by contractors.<br />

Many Colombian merchants took part, <strong>in</strong>clud<strong>in</strong>g Rafael Reyes, later<br />

president of the republic. <strong>The</strong> type of <strong>in</strong>termediary most likely to<br />

succeed as both merchant <strong>and</strong> l<strong>and</strong>holder <strong>in</strong> the Cauca Valley was<br />

one with sources of foreign credit <strong>and</strong> accurate market <strong>in</strong>formation.<br />

Such was Reyes's close friend Santiago Eder, who as a United States<br />

citizen <strong>and</strong> consul with close k<strong>in</strong> <strong>in</strong> bus<strong>in</strong>ess houses <strong>in</strong> London,<br />

New York, Panama, <strong>and</strong> Guayaquil established himself <strong>in</strong> the southern<br />

part of the valley <strong>in</strong> 1860 (Eder, 1959). Weav<strong>in</strong>g together a network<br />

of foreign <strong>and</strong> domestic commerce export<strong>in</strong>g tobacco, <strong>in</strong>digo,<br />

qu<strong>in</strong><strong>in</strong>e, rubber, <strong>and</strong> coffee <strong>and</strong> import<strong>in</strong>g f<strong>in</strong>ished goods, Eder built<br />

up the largest <strong>and</strong> most efficient sugar plantation <strong>in</strong> the valley. Its<br />

success owed much to mechanization. At the same time that the<br />

manager of Japio was forlornly recommend<strong>in</strong>g a modern mill from<br />

the United States as a way of alleviat<strong>in</strong>g the labor problem, Eder was<br />

<strong>in</strong>stall<strong>in</strong>g a "Louisiana No. i" mill, which was far superior to the<br />

one planned at Japio. Aloof from the <strong>in</strong>ternec<strong>in</strong>e conflicts between<br />

Liberals <strong>and</strong> Conservatives, protected from confiscation by his status<br />

as foreigner <strong>and</strong> United States consul, he <strong>and</strong> men like him controlled<br />

the region's economy when the valley was opened to the Pacific<br />

<strong>in</strong> 1914. Immediately follow<strong>in</strong>g abolition, Sergio Arboleda had<br />

advocated just this sort of development. But the ex-slave owners'<br />

<strong>in</strong>capacity to engage <strong>in</strong> foreign commerce, their ideological zeal, <strong>and</strong><br />

their cont<strong>in</strong>ual attempts to ma<strong>in</strong>ta<strong>in</strong> an estate agriculture with unmanageable<br />

tenants ru<strong>in</strong>ed them.<br />

Religion <strong>and</strong> Class War<br />

S<strong>in</strong>ce the late 18405, violent regional <strong>and</strong> national civil<br />

wars between the Conservative <strong>and</strong> Liberal parties have rent Colombian<br />

society, the latest be<strong>in</strong>g the "violencia" of 1948-58. Indeed,<br />

the parties seemed less political organizations than "hereditary<br />

hatreds," <strong>and</strong> the political culture was one that fostered an absolutist<br />

world view <strong>in</strong> which all controversy was conducted <strong>in</strong> quasireligious<br />

<strong>and</strong> moralistic terms (Dix, 1967:211-12). Practically all<br />

explanations of the violencia focus on the compet<strong>in</strong>g elites <strong>and</strong> the<br />

patron-client relationship. <strong>The</strong> patron as a type of feudal warlord or<br />

caudillo act<strong>in</strong>g through his broker or gamonal mobilizes his clients,<br />

the peasants, to war aga<strong>in</strong>st another patron-client faction. <strong>The</strong> <strong>in</strong>tense<br />

feel<strong>in</strong>g of party attachment attributed to the peasantry is expla<strong>in</strong>ed<br />

as the result of their dependency on their patron, transmit-

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