Europe B2C Ecommerce Report 2013

EUROPEAN REGIONS AT A GLANCE EUROPE B2C E-COMMERCE 11
European regions at a glance
Western Europe
In 2012 the total Western European B2C e-commerce
economy reached €160.8 bn, a growth of 15.8%
compared to 2011. The UK (€96.2 bn) and France (€45
bn) are the largest e-commerce countries in Western
Europe, with growth percentages in 2012 of 14.4% for the
UK and 19.4% for France.
Interesting is the 8.9% growth in the Netherlands,
the first European country that did not have double-digit
growth in 2012.
WESTERN EUROPEAN B2C E-COMMERCE TURNOVER IN MILLION EUROS AND
PERCENTAGE GROWTH, 2009-2012
WEST Country 2009 2010 Growth 2011 Growth 2012 Growth
UK 61,415 72,515 18.1% 84,107 16.0% 96,193 14.4%
France 25,000 31,000 24.0% 37,700 21.6% 45,000 19.4%
Netherlands 7,400 8,200 10.8% 9,000 9.8% 9,800 8.9%
Belgium 2,825 3,200 13.3% 4,000 25.0% 4,800 20.0%
Ireland 2,130 2,960 39.0% 3,700 25.0% 4,600 24.3%
Luxembourg 200 250 25.0% 320 28.0% 400 25.0%
Total 98,970 118,125 19.4% 138,827 17.5% 160,793 15.8%
Figure 4: Western European e-commerce turnover of goods and services, Ecommerce Europe, 2013
Central Europe
In 2012 the total e-commerce economy of Central Europe
amounted to €76.3 bn, a growth of 20.5% compared to
2011. Leader in Central Europe is Germany with a €50
bn turnover and a 21.6% growth rate . The increased
growth in the German market over the last years – 16.8%
in 2011, 21.6% in 2012 – seems to reflect on the late
adoption of e-commerce by the mail order industry which
has been traditionally strong in Germany. Notable also are
the growth percentages of Austria and Switzerland, 16.7%
and 15.5%, which seem to indicate that both countries are
becoming more mature e-commerce markets.
CENTRAL EUROPEAN B2C E-COMMERCE TURNOVER IN MILLION EUROS AND
PERCENTAGE GROWTH, 2009-2012
CENTRAL Country 2009 2010 Growth 2011 Growth 2012 Growth
Germany 30,000 35,200 17.3% 41,100 16.8% 50,000 21.6%
Austria 5,000 6,500 30.0% 8,400 29.0% 9,800 16.7%
Switzerland 5,559 6,886 23.9% 7,882 14.5% 9,100 15.5%
Poland 2,019 2,509 24.3% 3,346 33.4% 4,181 25.0%
CZ Republic 1,021 1,305 27.8% 1,505 15.3% 1,800 19.6%
Hungary 346 453 30.9% 498 9.9% 675 35.5%
Slovakia 96 300 212.5% 400 33.3% 500 25.0%
Slovenia 125 160 28.0% 200 25.0% 250 25.0%
Liechtenstein 18 24 33.3% 30 25.0% 40 33.3%
Total 44,184 53,337 20.7% 63,361 18.8% 76,346 20.5%
Figure 5: Central European e-commerce turnover of goods and services, Ecommerce Europe, 2013