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EUROPEAN REGIONS AT A GLANCE EUROPE <strong>B2C</strong> E-COMMERCE 13<br />
€13.4 bn, a growth of 32.6% compared to 2011.<br />
Leading country – and in terms of population the most<br />
promising e-commerce market – in the East is Russia,<br />
with a growth of 33%.<br />
EASTERN EUROPEAN <strong>B2C</strong> E-COMMERCE TURNOVER IN MILLION EUROS<br />
AND PERCENTAGE GROWTH, 2009-2012<br />
EAST Country 2009 2010 Growth 2011 Growth 2012 Growth<br />
Russia 4,634 6,011 39.7% 7,764 29.2% 10,302 32.9%<br />
Romania 325 425 30.8% 600 41.2% 800 33.3%<br />
Ukraine 260 390 50.0% 780 100.0% 1,100 41.0%<br />
Bulgaria 50 90 80.0% 120 33.3% 150 25.0%<br />
Others est. 422 556 31.8% 815 46.6% 1,010 23.9%<br />
Total 5,691 7,472 31.3% 10,079 34.9% 13,362 32.6%<br />
Figure 8: Eastern <strong>Europe</strong>an e-commerce turnover of goods and services, <strong>Ecommerce</strong> <strong>Europe</strong>, <strong>2013</strong><br />
TOP 10 E-COMMERCE COUNTRIES IN<br />
TURNOVER IN MILLION EUROS in 2012<br />
1 UK<br />
Country<br />
2 Germany<br />
3 France<br />
4 Spain<br />
5 Russia<br />
6 Netherlands<br />
7 Austria<br />
8 Italy<br />
9 Switzerland<br />
10 Norway<br />
TOP 10 EMERGING COUNTRIES IN<br />
PERCENTAGE GROWTH IN 2012<br />
Country<br />
1 Turkey<br />
2 Greece<br />
3 Ukraine<br />
4 Hungary<br />
5 Romania<br />
6 Estonia<br />
7 Russia<br />
8 Malta<br />
9 Poland<br />
10 Bulgaria<br />
e-Sales 2012<br />
96,193<br />
50,000<br />
45,000<br />
12,969<br />
10,302<br />
9,800<br />
9,800<br />
9,582<br />
9,100<br />
7,900<br />
e-Sales 2012<br />
75%<br />
61%<br />
41%<br />
35%<br />
33%<br />
33%<br />
33%<br />
33%<br />
25%<br />
25%<br />
Source: <strong>Ecommerce</strong> <strong>Europe</strong>, <strong>2013</strong>: e-sales of goods and services
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