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24<br />
MATURE AND EMERGING MARKETS IN EUROPE EUROPE <strong>B2C</strong> E-COMMERCE<br />
Mature and emerging<br />
markets in <strong>Europe</strong><br />
Online Internet penetration and purchasing still differ in<br />
the various parts of <strong>Europe</strong>, according to the maturity<br />
of the market, the level of trust, the availability of offers,<br />
the penetration of reliable payment options, reliable and<br />
affordable delivery, Internet-usage and penetration,<br />
and consequently, the number of e-shoppers.<br />
The following is a brief overview of the mature and<br />
emerging countries in <strong>Europe</strong>. For more in-depth<br />
information we refer to the country profiles included in<br />
this report or to <strong>Ecommerce</strong> <strong>Europe</strong>’s regional reports<br />
for North, Central, West, South and East <strong>Europe</strong>.<br />
The regional reports also contain 30+ extended<br />
Infographics of <strong>Europe</strong>an countries.
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