Europe B2C Ecommerce Report 2013

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Japan China 18 EUROPEAN Germany E-COMMERCE 50 FROM A GLOBAL PERSPECTIVE France Australia Brazil Canada South Korea USA UK Japan China Germany France Australia Brazil Canada South Korea 17 27 25 45 69 90 14 World leader in B2C e-commerce remains the USA, 0 75 150 225 followed by the UK and Japan. China in particular 300 17 14 27 25 50 45 69 continues to grow fast: close to 90% in 2012, reaching rank four globally, just in front of Germany. LEADING E-COMMERCE COUNTRIES AROUND THE WORLD 96 90 277 0 75 150 225 300 Figure 16: Top 10 e-commerce countries around the world, in billion of euros ,Ecommerce Europe, 2013 The growth of the world’s mature markets such as USA, UK and Japan will continue to slow down, between 9 and 13%. France, Italy, Spain, Russia, Turkey, Poland and Ukraine will continue to be the fastest growing markets in Europe. Ecommerce Europe forecasts substantial growth in Latin America, led by Brazil, and in the Middle East. Africa is still at a very early stage, but it is bound to catch up in later years, led by Egypt and South Africa. All over the world, in emerging as well as mature economies, the use of mobile Internet for searching and purchasing is rapidly increasing. In our view, 2012 can be seen as the year of confirmation of the break-through we had already seen in 2010 and 2011. In many countries mobile devices are the easiest and sometimes the only way to get online, especially in countries where the limited infrastructure outside major cities makes wireless Internet the easiest and relatively cheapest way to access the Internet and get online. All the signs are there, indicating that 2013 will be the year of mobile and m-commerce. Social media around the world Social media are important as a means of communi- cation, product review and purchasing. In December 2012, the total number of monthly active Facebook users was 1.06 billion, an annual increase of 25%. 11 People use social media for a wide variety of reasons: to keep in touch with friends, make new connections and so on. But when it comes their use of social media regarding a given brand or product or service, most people still use social media to see what other people are saying about these same brands, products or services. Social commerce is still at an early stage of its development. 11 Facebook Inc. Q4 2012 results and full year 2012 (January 2013) EUROPE B2C E-COMMERCE
EUROPEAN E-COMMERCE FROM A GLOBAL PERSPECTIVE Online retail sales of goods around the world The strong relationship between traditional retailing of goods and services and the further growth of e-commerce is evident. All over the world more and more (domestic and international) retailers are investing in websites and starting to offer their goods and services online in addition to what they offer in their shops. The countries that are mentioned as “emerging and promising” markets for retail are often the same countries that are regarded as emerging countries with respect to e-commerce and online retail. In these countries we see an emergence of online offers. Over the years, the retail landscape in emerging countries is transforming from traditional markets and small, independent outlets to large shopping malls, hypermarkets and organised retail chains. These new retail formats are gaining market share at the expense of traditional businesses. Retailers are investing in global, emerging markets and are set to offer a multi-channel or omni-channel shopping facility, a combination of brick-and- mortar shops and online purchasing. Due to the further rapid penetration, the share of online retail is bound to grow rapidly over the coming years. The table shows the estimated 2012 share of online retail in the world: EUROPE B2C E-COMMERCE 19 ESTIMATED SHARE THAT ONLINE RETAIL SALES OF GOODS HAS IN TOTAL RETAIL AROUND THE WORLD, IN BILLION EUROS, IN 2012 Total retail sales of goods Online retail sales of goods Share Europe 3,600 180 5.0% USA 2,700 184 6.8% Asia Pacific 5,500 150 2.7% Latin America 1,500 30 2.0% World 14,500 578 4.0% Figure 17: Estimated share online retail goods of total retail, 2012
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Page 3 and 4: COLOFON EUROPE B2C E-COMMERCE 3 Eco
Page 5 and 6: PREFACE EUROPE B2C E-COMMERCE 5 Pre
Page 7 and 8: EUROPE: A BRIEF INTRODUCTION EUROPE
Page 9 and 10: EUROPE B2C ECOMMERCE 2012 EUROPE B2
Page 11 and 12: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 13 and 14: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 15 and 16: EUROPEAN E-COMMERCE, GOODS AND SERV
Page 17: EUROPEAN E-COMMERCE FROM A GLOBAL P
Page 21 and 22: INTERNET ACCESS AND (MOBILE) USAGE
Page 23 and 24: INTERNET ACCESS AND (MOBILE) USAGE
Page 25 and 26: THE MATURE MARKETS EUROPE B2C E-COM
Page 31 and 32: THE EMERGING MARKETS EUROPE B2C E-C
Page 33 and 34: THE EMERGING MARKETS EUROPE B2C E-C
Page 35 and 36: FORECAST UP TILL 2016 EUROPE B2C E-
Page 37 and 38: ONLINE PAYMENTS IN EUROPE EUROPE B2
Page 39 and 40: CROSS-BORDER E-COMMERCE IN EUROPE E
Page 41 and 42: CROSS-BORDER E-COMMERCE IN EUROPE E
Page 43 and 44: THE EUROPEAN UNION (EU) - A BRIEF O
Page 49 and 50: EUROPEAN MEASUREMENT STANDARD FOR E
Page 51 and 52: HOW TO GET INVOLVED? Business partn
Page 53 and 54: ABOUT THE AUTHORS EUROPE B2C E-COMM
Page 55 and 56: EUROPE B2C E-COMMERCE

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