Europe B2C Ecommerce Report 2013

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20 INTERNET ACCESS AND (MOBILE) USAGE IN EUROPE EUROPE B2C E-COMMERCE 74.3% of the population in EU28 used Internet in 2012 Internet access, (mobile) usage and spend per consumer in Europe Internet access in Europe According to recent research of Eurostat, the degree of Internet access varies among EU Member States, ranging from more than 90% of households in Denmark, the Netherlands, Luxembourg and Sweden, to less than 55% in Bulgaria, Romania and Greece. In 2012 there were still significant disparities in broadband take-up by households, with a rate of only around 50% of households in Bulgaria, Greece and Romania. However, Bulgaria and Romania showed impressive recent growth. The proportion of households with broadband connections in these countries doubled between 2010 and 2012. Between 2008 and 2012, the highest growth – more than 30% – was recorded in the Czech Republic, Romania and Slovakia. 74.3% Of the population in the EU28 used the Internet in 2012. About one-third of the population accessed the Internet via mobile devices away from home or work. There are significant differences in mobile Internet usage between countries. In six Member States, more than 50% of the population used portable computers or handheld devices through a mobile phone network or wireless connection while away from home or work: Denmark, Ireland, Luxembourg, the Netherlands, Finland and Sweden. These figures were under 20% in five Member States: Bulgaria, Italy, Hungary, Lithuania and Romania. Top 10 European countries in terms of Internet access as a percentage of the population 12 in 2012: 1. Iceland (95%) 2. Netherlands (94%) 3. Norway (93%) 4. Luxembourg (93%) 5. Denmark (92%) 6. Sweden (92%) 7. Germany (85%) 8. UK (83%) 9. Ireland 81%) 10. Austria (79%) Internet usage in Europe Internet penetration in the European Union is considerably higher compared to the total European population. The latest number of Internet-users is estimated at 529 million for the whole of Europe, or 64.4% of the total European population. For the European Union (EU28) the number of Internet- users is estimated at 378 million, or 75% of the population of the European Union. According to Ecommerce Europe estimates, in 2012 the number of European e-shoppers reached 250 million for the whole of Europe and 195 million in the European Union. This means around 47% of the total number of all Internet-users in Europe and 52% of all Internet-users within the European Union. 12 Eurostat: Survey on ICT usage in Households and by Individuals - Statistics in Focus 50/2012 64% of all Europeans or 529 million Europeans users of Internet in 2012
INTERNET ACCESS AND (MOBILE) USAGE IN EUROPE INTERNET USERS IN EUROPE IN MILLIONS OF PEOPLE Russia 68,0 Germany 68,9 UK 53,8 Ukraine 15,3 Romania Poland 9,6 26,0 Netherlands 15,5 Spain 31,6 France 52,2 Turkey 40,0 Italy 38,0 Figure 18: Internet users in Europe, Ecommerce Europe, 2013 1 billion Global number of e-shoppers in 2012 Top 10 European countries in number of Internet- users: 1. Germany: 68.9 million (82% of the population) 2. Russia: 68 million (47.9%) 3. UK: 53.8 million (85.4%) 4. France: 52.2 million (79.9%) 5. Turkey: 40 million (53.3%) 5. Italy: 38 million (62.5%) 6. Spain 31.6 million (64.2%) 7. Poland 26 million (67.5 %) 8. Netherlands 15.5 million (92.8%) 9. Ukraine 15.3 million (15.3%) 10. Romania 9.6 million (45.2%) Internet usage around the world The global number of Internet-users at the end of 2012 was estimated at around 2.4 billion 13 and is forecast to reach close to 3.5 billion in just a couple of years, around 50% of world population. As the number of Internet-users grows and users are getting more and more confident in purchasing online, the number of e-shoppers is set to grow rapidly. According to Ecommerce Europe’s estimates, the global number of e-shoppers has grown to over 1 billion, or over 40% of users 14 . The following chart shows Europe in the global number of Internet-users compared to other continents. Asia-Pacific (APAC), including giants China and India, has the largest share (45.6%), followed by Europe in second place with 13 Internet world stats 14 Ecommerce Europe: Global B2C Ecommerce Report 2013 21.8%, North America, including the USA and Canada (11.3%), Latin America with leader Brazil and followed by Mexico (10.6%), the MENA region (Middle East and North Africa), where Egypt and Morocco have the highest number of users and the Gulf countries the highest penetration (6.1%) and the rest of Africa, with Nigeria far ahead when it comes to the number of Internet-users, followed by Kenya (4.6%). SHARE OF INTERNET USAGE AROUND THE WORLD IN 2012 Figure 19: Share of Internet usage around the world, Ecommerce Europe, 2013 MENA 6% Africa 5% LatAm 11% North America 11% Pagina 20 (figure 17) Europe 22% Mobile Internet Usage in Europe APAC 46% Mobile Internet usage has become popular with the emergence of new mobile devices such as smartphones EUROPE B2C E-COMMERCE 21
Page 1 and 2: Europe B2C Ecommerce Report 2013 Fa
Page 3 and 4: COLOFON EUROPE B2C E-COMMERCE 3 Eco
Page 5 and 6: PREFACE EUROPE B2C E-COMMERCE 5 Pre
Page 7 and 8: EUROPE: A BRIEF INTRODUCTION EUROPE
Page 9 and 10: EUROPE B2C ECOMMERCE 2012 EUROPE B2
Page 11 and 12: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 13 and 14: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 15 and 16: EUROPEAN E-COMMERCE, GOODS AND SERV
Page 17 and 18: EUROPEAN E-COMMERCE FROM A GLOBAL P
Page 19: EUROPEAN E-COMMERCE FROM A GLOBAL P
Page 23 and 24: INTERNET ACCESS AND (MOBILE) USAGE
Page 25 and 26: THE MATURE MARKETS EUROPE B2C E-COM
Page 31 and 32: THE EMERGING MARKETS EUROPE B2C E-C
Page 33 and 34: THE EMERGING MARKETS EUROPE B2C E-C
Page 35 and 36: FORECAST UP TILL 2016 EUROPE B2C E-
Page 37 and 38: ONLINE PAYMENTS IN EUROPE EUROPE B2
Page 39 and 40: CROSS-BORDER E-COMMERCE IN EUROPE E
Page 41 and 42: CROSS-BORDER E-COMMERCE IN EUROPE E
Page 43 and 44: THE EUROPEAN UNION (EU) - A BRIEF O
Page 49 and 50: EUROPEAN MEASUREMENT STANDARD FOR E
Page 51 and 52: HOW TO GET INVOLVED? Business partn
Page 53 and 54: ABOUT THE AUTHORS EUROPE B2C E-COMM
Page 55 and 56: EUROPE B2C E-COMMERCE

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