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22 INTERNET ACCESS AND (MOBILE) USAGE IN EUROPE<br />
60<br />
45<br />
30<br />
15<br />
0<br />
60<br />
and tablets, especially among young people. Individuals<br />
in the EU27 aged 16-74 years made slightly more use of<br />
handheld devices, including mobile or smart phones and<br />
other small Internet-enabling devices, than of portable<br />
computers (including laptops, netbooks and tablets).<br />
The proportion of young people aged 16-24 using hand-<br />
held devices (47 %) for Internet access in 2012 was 7<br />
percentage points higher than for those using portable<br />
computers (40 %). Overall, about one-third of individuals<br />
in the EU27 used mobile devices to access the Internet<br />
away from home or work. The share of mobile Internet<br />
usage by young people was – at 58% – almost five times<br />
higher than the 12% share for the population aged 55-74 15 .<br />
any mobile device portable computer handheld device<br />
All individuals 16-24 years 25-54 years 55-74 years<br />
Figure 20: Individuals who used Internet away from home, by age<br />
and type of device, Statistics in Focus 50.2012<br />
UK<br />
A recent study16 of the <strong>Europe</strong>an mobile commerce market<br />
shows a healthy growth in smartphone users buying goods and<br />
services via their phone. Of the <strong>Europe</strong>an nations surveyed by<br />
comScore, the UK is the most mobile commerce-friendly, with<br />
nearly a quarter (23.1%) of all smartphone owners in the UK<br />
having accessed some online retail site from their mobile in<br />
the last three months of 2012. This confirms UK figures, where<br />
m-commerce reached 12% of total e-sales, triple the number in<br />
201017 Scandinavia<br />
8<br />
12%<br />
Spain<br />
7<br />
Italy<br />
7<br />
Leading m-commerce<br />
Netherlands<br />
6<br />
country in EU, with 12%<br />
Austria<br />
6<br />
of all <strong>B2C</strong> e-sales through<br />
Switzersland<br />
6<br />
<strong>Europe</strong><br />
5,5<br />
Germany<br />
4<br />
France . The top five most 2 popular choices for a mobile transaction<br />
Poland in the UK were 1,7clothing<br />
and accessories (4.3% of the<br />
mobile devices<br />
smartphone audience), 0 followed 3,75 by printed books (3.2%); 7,5 in joint<br />
third place was consumer electronics (3.1%) and tickets (3.1%),<br />
11,25 15<br />
with personal care and hygiene products (2.1%) in fifth place.<br />
UK<br />
Scandinavia<br />
Spain<br />
Italy<br />
Netherlands<br />
Austria<br />
Switzersland<br />
<strong>Europe</strong><br />
Germany<br />
France<br />
Poland<br />
Figure 21: M-commerce as a percentage of country e-commerce<br />
in 2012, <strong>Ecommerce</strong> <strong>Europe</strong>, <strong>2013</strong><br />
Pagina 21<br />
EUROPE <strong>B2C</strong> E-COMMERCE<br />
MOBILE INTERNET USAGE IN EUROPE MOBILE COMMERCE AS A PERCENTAGE OF COUNTRY E-SALES 2012<br />
4<br />
5,5<br />
6<br />
6<br />
6<br />
7<br />
7<br />
0 3,75 7,5 11,25 15<br />
15 Eurostat: Survey on ICT usage in Households and by Individuals - Statistics in Focus 50/2012 16 comScore, July 2012 17 IMRG, UK<br />
1,7<br />
2<br />
8<br />
12<br />
12<br />
UK
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