Europe B2C Ecommerce Report 2013

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EUROPEAN E-COMMERCE, GOODS AND SERVICES EUROPE B2C E-COMMERCE
Figure 12: GfK Technical house-
hold goods purchased in Europe,
May 2013
Looking at traditional high street retail sales of technical
consumer goods, the impact of the financial crises and
lacking consumer confidence is evident. Traditional retail
sales drops in 2012 with -4.0%. The exception is Telecom
with an increase of 14.2% in sales.
TRADITIONAL SALES TURNOVER OF TECHNICAL CONSUMER GOODS IN MILLION
OF EUROS
2011 2012 2011>2012 (%Change)
TOTAL Technical Consumer Goods 103,101 98,970 -4.0%
Consumer Electronics 27,722 24,152 -12.9%
Information Technology 21,379 20,938 -2.1%
Office Equipment 3,824 3,640 -4.8%
Multifunctional Technical Goods 4,486 4,290 -4.4%
Photo 5,545 5,264 -5.1%
Telecom 6,527 7,451 14.2%
Small Domestic Appliances 11,010 11,060 0.5%
Personal Diagnostics 154 152 -0.9%
Major Domestic Appliances 22,012 21,592 -1.9%
* In cooperation with GfK. Information contains data taken from 11 countries in Europe: Austria, Belgium,
Czech Republic, France, Germany, Great Britain, Italy, Netherlands, Portugal, Spain and Switserland.
The Internet purchases of technical consumer goods show a 9.1% growth in 2012. Only consumer
electronics such as audio, tv/video, photo and video equipement show a decrease of -9.3%.
Telecom is absolute favorite online with a staggering 50.4% increase of sales on the web.
INTERNET SALES TURNOVER OF TECHNICAL CONSUMER GOODS IN MILLION
OF EUROS
For further analysis of technical consumer goods per
country of technical consumer goods per country we refer
to the various regional reports of Ecommerce Europe
2011 2012 2011>2012 (%Change)
TOTAL Technical Consumer Goods 18,617 20,309 9.1%
Consumer Electronics 4,210 3,818 -9.3%
Information Technology 6,234 6,707 7.6%
Office Equipment 718 798 11.2%
Multifunctional Technical Goods 526 577 9.6%
Photo 1,452 1,560 7.5%
Telecom 1,045 1,571 50.4%
Small Domestic Appliances 1,479 1,778 20.2%
Personal Diagnostics 19 25 33.4%
Major Domestic Appliances 2,829 3,342 18.1%
* In cooperation with GfK. Information contains data taken from 11 countries in Europe: Austria, Belgium,
Czech Republic, France, Germany, Great Britain, Italy, Netherlands, Portugal, Spain and Switserland.
Figure 13: GfK Technical household goods purchased in Europe, May 2013
GfK reports on sales out figures from a representative sample of on-and offline retailers
and resellers, representing the total market, defined as GfK Panel-market which per
country, is fully comparable across products and periods.