Europe B2C Ecommerce Report 2013

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38 ONLINE PAYMENTS IN EUROPE EUROPE B2C E-COMMERCE Bank (ECB) ‘access to the account’. The idea of banks opening up their payment accounts for third parties to obtain information or even to initiate payments is inspiring and could boost innovation. Access by third parties could enable non-bank payment service providers to provide information services and initiate payments outside the context of today’s schemes through an arrangement that is similar to an ‘API’. A situation where new payment products can be established by individual entrepreneurs instead of communities of cooperating banks could accelerate product development and foster competition. Ecommerce Europe, the association for online merchants in Europe, welcomes any development that strengthens innovation and competition in payments for consumer- not-present contexts. Consumers can also benefit from new information services that accompany their payment accounts and new forms of payment initiation built on top of SEPA instruments (such as SEPA Credit Transfers, SEPA Direct Debits and the SEPA Cards Framework). Solutions can be tailored to fit specific contexts, while leveraging reach of the SEPA payment products. Card-based payments and 3D secure Cards remain the dominant payment instrument online in Europe. This can be explained by the large reach they offer, which is the first universal principle for merchants when choosing payment options. In terms of conversion, however, cards are suffering the inconsistence with which issuing banks implement 3D Secure solutions and an ‘unsafe’ image in the eyes of consumers. Wallet solutions Wallet solutions are a viable candidate to bridge the gap between online, offline and mobile payment contexts and to improve the usability of cards, because users do not need to type in card credentials. They can be used both on the Internet and in brick-and-mortar stores; different funding sources provide consumers with the flexibility they need and a uniform interface on the merchant side enables merchants to rationalize payment options. Although PayPal can be regarded as the dominant player in this field, contesters like Google Wallet are warming up to step into the arena.
CROSS-BORDER E-COMMERCE IN EUROPE EUROPE B2C E-COMMERCE 39 Cross-Border e-commerce in Europe According to the latest figures of Eurostat (May 2013), the level of cross-border online purchases indicates the functioning of the EU single market for e-commerce and the extent to which consumers make use of wider choices and lower prices. The most recent figures, from May 2013, do not include Croatia yet as a member of the EU 28. Among individuals in the EU27 who bought or ordered goods or services over the Internet in 2012, 11% bought from sellers outside their country of residence, but within the EU27. Cross-border EU purchases by individuals were most important in either smaller member states such as Luxembourg (60%) and Malta (38%) and Iceland (24%) or in member states with strong regional or linguistic ties to neighbouring countries such as Austria (35%), Norway (30%), Finland (30%), Denmark (29%), Ireland (28%) and Belgium (25%). According to Ecommerce Europe estimates, the total value of online traded goods (excluding e-services) in and between EU27 countries was about € 160 billion. Out of that total, an estimated 75% (€120 bn) is traded domestically. According to Eurostat, about 25% 61 (€40 bn) crosses borders between EU countries. Figure 25: Source: Eurostat: National and cross-border purchases by e-shoppers, May 2013 61 Eurostat: Survey on ICT usage in Households and by Individuals - Statistics in Focus 50/2012 % CROSS BORDER ORDERS OF INDIVIDUALS OF GOODS AND SERVICES WITHIN EUROPE European Union and Member States 2009 2010 2011 2012 European Union (27 countries) 8 9 10 11 Euro € Area (EA16-2010, EA17) 9 10 11 12 Belgium 17 20 24 25 Bulgaria 1 2 3 4 Czech Republic 2 2 5 5 Denmark 24 28 28 29 Germany 9 8 9 9 Estonia 6 8 10 11 Ireland 20 18 22 28 Greece 4 4 7 8 Spain 7 7 9 10 France 12 15 14 17 Italy 4 4 5 5 Cyprus 12 15 18 19 Latvia 7 7 8 13 Lithuania 3 3 5 6 Luxembourg 51 53 56 60 Hungary 2 3 4 5 Malta 29 35 38 38 Netherlands 12 12 14 14 Austria 27 29 32 35 Poland 2 2 2 2 Portugal 6 6 7 10 Romania 1 1 1 1 Slovenia 9 10 11 13 Slovakia 8 9 11 17 Finland 18 21 28 30 Sweden 10 13 16 19 United Kingdom 11 10 10 13 Iceland 20 18 19 24 United Kingdom 11 10 10 13 Iceland 20 18 19 24 Norway 26 29 30 30 Croatia 3 3 4 6
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Page 3 and 4: COLOFON EUROPE B2C E-COMMERCE 3 Eco
Page 5 and 6: PREFACE EUROPE B2C E-COMMERCE 5 Pre
Page 7 and 8: EUROPE: A BRIEF INTRODUCTION EUROPE
Page 9 and 10: EUROPE B2C ECOMMERCE 2012 EUROPE B2
Page 11 and 12: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 13 and 14: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 15 and 16: EUROPEAN E-COMMERCE, GOODS AND SERV
Page 17 and 18: EUROPEAN E-COMMERCE FROM A GLOBAL P
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Page 21 and 22: INTERNET ACCESS AND (MOBILE) USAGE
Page 23 and 24: INTERNET ACCESS AND (MOBILE) USAGE
Page 25 and 26: THE MATURE MARKETS EUROPE B2C E-COM
Page 31 and 32: THE EMERGING MARKETS EUROPE B2C E-C
Page 33 and 34: THE EMERGING MARKETS EUROPE B2C E-C
Page 35 and 36: FORECAST UP TILL 2016 EUROPE B2C E-
Page 37: ONLINE PAYMENTS IN EUROPE EUROPE B2
Page 41 and 42: CROSS-BORDER E-COMMERCE IN EUROPE E
Page 43 and 44: THE EUROPEAN UNION (EU) - A BRIEF O
Page 49 and 50: EUROPEAN MEASUREMENT STANDARD FOR E
Page 51 and 52: HOW TO GET INVOLVED? Business partn
Page 53 and 54: ABOUT THE AUTHORS EUROPE B2C E-COMM
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