Europe B2C Ecommerce Report 2013

Recommendations

Info

14 %{ €{ EUROPEAN E-COMMERCE, GOODS AND SERVICES EUROPE B2C E-COMMERCE Figure 9: Share of e-commerce goods and services per country in 2012, Western European e-commerce turnover of goods and services, Ecommerce Europe, 2013 European e-commerce, goods and services Ecommerce Europe data on e-commerce are based on the European Measurement Standard for Ecommerce (EMSEC), include online retail of goods and services such as online travel bookings, events and other tickets, downloads. etc. and agree with data and figures from GfK International, unless noted differently. SHARE OF B2C E-COMMERCE GOODS AND SERVICES PER COUNTRY, IN MILLION EUROS AND PERCENTAGE GROWTH, IN 2012 4 5 6 Country Goods € Idem % Services € Idem % UK 52,9 55% 43,3 45% Germany 27,6 55% 22,4 45% France 22,5 50% 22,5 50% Russia 8,2 80% 2,1 20% Spain 5,2 40% 7,8 60% Netherlands 5,1 52% 4,7 48% Switzerland 5,0 55% 4,1 45% Norway 3,95 50% 3,95 50% Denmark 3,7 50% 3,7 50% Sweden 3,6 50% 3,6 50% Austria 3,4 35% 6,4 65% Italy 3,3 34% 6,3 66% Poland 2,6 62% 1,6 38% 7 8 9 The average share of e-commerce turnover of goods versus services in most European countries is between 50-65% for goods and 35-50% for services. Exceptions are emerging markets such as Russia, where the ratio of goods sold in comparison to services is 80-20%, because of the fact that, for example, the online travel market is still growing. In general, the trend is that once B2C e-commerce markets reach maturity, the percentage and share of goods versus services increases. Online purchased goods as share of traditional retail goods In the UK the share that online goods sold have in traditional retail goods is the largest: Ecommerce Europe estimates that 13.5% of traditional retail goods are now purchased online by British consumers. Overall there is an increase in the share that online purchased goods have in traditional retail. High street retail in Europe in general has suffered from the continuing financial crises and lack of consumer confidence, though with Germany as a positive exception. 4 Million Euros 5 Of total e-sales 2012 in national currency 6 Of total e-sales 2012 in national currency 7 Estimate, 2012 figures not yet published 8 According to VSV, Swiss association for distance selling and e-commerce 9 Regional data
EUROPEAN E-COMMERCE, GOODS AND SERVICES EUROPE B2C E-COMMERCE 15 SHARE OF E-COMMERCE GOODS IN RETAIL GOODS SOLD, IN MILLION EUROS, IN 2012 Country Goods Share in Retail UK 52,9 13.5% Denmark 3,7 9.8% Norway 3,95 6.8% Austria 3,4 6.4% Germany 27,6 6.4% Netherlands 5,1 5.5% Switzerland 5,0 5.4% France 22,5 5.3% Sweden 3,6 5.1% Spain 5,2 2.5% Poland 2,6 1.7% Russia 8,2 1.5% Italy 3,3 1.4% Figure 10: Share that e-commerce goods have in retail goods sold in 2012, Ecommerce Europe, 2013 Technical household goods purchased in Europe in 2012 10 Format and classification according to European Measurement Standard for Ecommerce (EMSEC) According to newest data of GfK total technical household good purchases in 11 European counties –both offline and online- reached €121.7bn in 2012, a decrease of -2.0%. Technical household goods include consumer electronics (such as audio, tv, video, photo and video equipment), information technology such as IT hardware and software, office equipment, multifunctional technical goods such as technical accessories, photo, telecom (including contracts and telecom hardware), small domestic appliances, personal diagnostics and major domestic appliances 10 . TOTAL SALES TURNOVER OF TECHNICAL CONSUMER GOODS IN MILLION OF EUROS Country 2011 2012 2011>2012 (%Change) TOTAL Technical Consumer Goods 121,719 119,279 -2.0% Consumer Electronics 31,931 27,971 -12.4% Information Technology 27,613 27,645 0.1% Office Equipment 4,542 4,438 -2.3% Multifunctional Technical Goods 5,012 4,867 -2.9% Photo 6,997 6,824 -2.5% Telecom 7,572 9,022 19.2% Small Domestic Appliances 12,489 12,838 2.8% Personal Diagnostics 172 177 2.8% Major Domestic Appliances 24,841 24,933 0.4% * In cooperation with GfK. Information contains data taken from 11 countries in Europe: Austria, Belgium, Czech Republic, France, Germany, Great Britain, Italy, Netherlands, Portugal, Spain and Switserland. Figure 11: GfK Technical household goods purchased in Europe, May 2013
Page 1 and 2: Europe B2C Ecommerce Report 2013 Fa
Page 3 and 4: COLOFON EUROPE B2C E-COMMERCE 3 Eco
Page 5 and 6: PREFACE EUROPE B2C E-COMMERCE 5 Pre
Page 7 and 8: EUROPE: A BRIEF INTRODUCTION EUROPE
Page 9 and 10: EUROPE B2C ECOMMERCE 2012 EUROPE B2
Page 11 and 12: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 13: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 17 and 18: EUROPEAN E-COMMERCE FROM A GLOBAL P
Page 19 and 20: EUROPEAN E-COMMERCE FROM A GLOBAL P
Page 21 and 22: INTERNET ACCESS AND (MOBILE) USAGE
Page 23 and 24: INTERNET ACCESS AND (MOBILE) USAGE
Page 25 and 26: THE MATURE MARKETS EUROPE B2C E-COM
Page 31 and 32: THE EMERGING MARKETS EUROPE B2C E-C
Page 33 and 34: THE EMERGING MARKETS EUROPE B2C E-C
Page 35 and 36: FORECAST UP TILL 2016 EUROPE B2C E-
Page 37 and 38: ONLINE PAYMENTS IN EUROPE EUROPE B2
Page 39 and 40: CROSS-BORDER E-COMMERCE IN EUROPE E
Page 41 and 42: CROSS-BORDER E-COMMERCE IN EUROPE E
Page 43 and 44: THE EUROPEAN UNION (EU) - A BRIEF O
Page 49 and 50: EUROPEAN MEASUREMENT STANDARD FOR E
Page 51 and 52: HOW TO GET INVOLVED? Business partn
Page 53 and 54: ABOUT THE AUTHORS EUROPE B2C E-COMM
Page 55 and 56: EUROPE B2C E-COMMERCE

Europe B2C Ecommerce Report 2013

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?