Europe B2C Ecommerce Report 2013

Recommendations

Info

32 THE EMERGING MARKETS EUROPE B2C E-COMMERCE 9 million active e-shoppers Populair: Clothing, shoes, jewellery, books and cosmetics 50% Internet user €464 Average spend per e-Shopper Poland According to recent research, close to 50% of Polish Internet-users are shopping online. Among people below 35 this proportion goes up to nearly 70% 50 . Clothing, shoes, jewellery, books and cosmetics are among the products purchased online on a regular basis. The Polish e-commerce market has been growing robustly. Estimated B2C e-sales, including goods and services, have reached €4.2 bn, an increase of 25%. This would not have been possible without the increasing access to the Internet seen in Poland. 70% of households in Poland had Internet access in 2012 and 67% had broadband connection, an increase of more than 45% in the number of Internet-users and of more than 75% of broadband connections compared to 2008 51 . Nine million e-shoppers or 45% of the number of active Internet-users actually purchased goods and/or services online 52 . At an estimated €464 in 2012, the average annual amount spent per e-shopper is still below the European average. Internet-users are mainly young people who are still studying or the well-educated. The greatest number of Internet-users is found among people with the highest income. 50 Eurostat, Statistics in Focus 50/2012 51 Eurostat, Statistics in Focus 50/2012 52 Ecommerce Europe estimates Russia The volume of the Russian e-commerce market is estimated to have reached around €10.3 bn from 7.6 billion in 2011. The market is growing at an annual rate of around 35%. The behaviour of Russian online consumers is largely a replica of buyers’ steps in Western markets, though at a slower pace: half of the regular e-shoppers in Russia only started making online purchases in the last two years. Russian e-commerce has the need, the potential and the room to grow. The reasoning is the future rise in the number of Internet-shoppers in Russia: from 20 mn in 2012 to around 40 mn in 2015, and in the number of bank card-users. One of the other reasons for the positive growth in e-commerce in Russia is the still under-developed retail infrastructure, in particular in the regions. In remote areas E-shoppers of this huge country there is a growing demand to have growth since 2000 better and more direct access to original quality and fewer over-priced products. That makes the remote regions of Russia especially attractive for e-commerce. For further in-depth information, Infographics and Country Profiles of other Eastern European countries, we refer to Ecommerce Europe’s regional report covering Eastern Europe. +500% 35% Increase of goods and services sold online in Russia in 2012 €40 million Internet-shoppers: growth 40 mn in 2015 10,3 billion Russian e-commerce market 8.9% Growth lands: lowest 8.9% in 2012
THE EMERGING MARKETS EUROPE B2C E-COMMERCE 33 50% Of Turkish population is under 30 years old 40 million Internet- Turkey Ecommerce is developing rapidly in Turkey. A recent report 53 analysed online spending there according to the categories private shopping, deal sites, home improvement, retailers and C2C shopping. Some of the results: the largest cities consume the most; women tend to seek decoration and clothing, while men tend to seek functionality and gadgets. The general most dominant objection against shopping without being able to personally examine a product has been completely reversed. There are currently 40 million Internet-users in Turkey (53% of the population), which puts Turkey in 14th place in the global ranking of countries with the highest number of Internet-users, just behind Iran. users 8.9% Growth Half the of population e-commerce is in under the Nether- 30 years of age and actively lands: uses lowest social in Europe. networks. Online That, sales along grew with an enthusiastic 8.9% in 2012 to reach €9.8 bn. fervour for business enterprise, makes Turkey the ideal In 2012 total B2C e-sales had reached €5.4 billion 50% Half the population is under 30 years country to promote e-commerce. The figures published mostly include C2C e-commerce. In 2012 total B2C e-sales had reached €5.4 billion, 75% up on 2011 54 . 53 ETID, the Turkish e-commerce association 54 Ecommerce Europe estimates Greece Greece is one of the fastest growing online markets in Europe. The number of online buyers has now reached 1.9 million, up from 1.5 million (27%) in 2011. Each buyer spent an average of over €1,500 last year, compared with €1,200 in 2011. Total e-sales reached €2,900 million, a 61% growth compared to 2011. Online sales have more than tripled since 2009 55 . For further in-depth information, Infographics and Country profiles of other Southern Europe countries, we refer to Ecommerce Europe’s regional report covering Southern Europe. The following table shows the 2009, 2010, 2011 and 2012 B2C e-sales per country, including goods and services, in million euros and calculated at the 2012 average exchange rate for comparison reasons. 56 55 ELTRUN, Athens University of Economics and Business, December 2012 +500% E-shoppers growth since 2000 56 Ecommerce Europe research and estimates, 2012 exchange rates ECB 1,9 million online buyers €1,500 Average spend per e-Shopper 61% growth compared to 2011
Page 1 and 2: Europe B2C Ecommerce Report 2013 Fa
Page 3 and 4: COLOFON EUROPE B2C E-COMMERCE 3 Eco
Page 5 and 6: PREFACE EUROPE B2C E-COMMERCE 5 Pre
Page 7 and 8: EUROPE: A BRIEF INTRODUCTION EUROPE
Page 9 and 10: EUROPE B2C ECOMMERCE 2012 EUROPE B2
Page 11 and 12: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 13 and 14: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 15 and 16: EUROPEAN E-COMMERCE, GOODS AND SERV
Page 17 and 18: EUROPEAN E-COMMERCE FROM A GLOBAL P
Page 19 and 20: EUROPEAN E-COMMERCE FROM A GLOBAL P
Page 21 and 22: INTERNET ACCESS AND (MOBILE) USAGE
Page 23 and 24: INTERNET ACCESS AND (MOBILE) USAGE
Page 25 and 26: THE MATURE MARKETS EUROPE B2C E-COM
Page 31: THE EMERGING MARKETS EUROPE B2C E-C
Page 35 and 36: FORECAST UP TILL 2016 EUROPE B2C E-
Page 37 and 38: ONLINE PAYMENTS IN EUROPE EUROPE B2
Page 39 and 40: CROSS-BORDER E-COMMERCE IN EUROPE E
Page 41 and 42: CROSS-BORDER E-COMMERCE IN EUROPE E
Page 43 and 44: THE EUROPEAN UNION (EU) - A BRIEF O
Page 49 and 50: EUROPEAN MEASUREMENT STANDARD FOR E
Page 51 and 52: HOW TO GET INVOLVED? Business partn
Page 53 and 54: ABOUT THE AUTHORS EUROPE B2C E-COMM
Page 55 and 56: EUROPE B2C E-COMMERCE

Europe B2C Ecommerce Report 2013

Create successful ePaper yourself

Delete template?

Save as template?