Europe B2C Ecommerce Report 2013

EUROPEAN E-COMMERCE FROM A GLOBAL PERSPECTIVE
889 billion
Total global B2C
e-commerce sales
in 2012
European e-commerce from a global perspective
Total global B2C e-commerce sales in 2012 are estimated
MENA
to have grown to €889 bn,
10,80
an increase of over 20%.
Ecommerce Europe estimates that in 2013 total B2C
Latin America
e-commerce will pass the 42,1 trillion euro mark and that
growth will continue with around the same percentage as
Asia Pacific
227,8
in 2012, i.e., just over 20% to reach €1.075 bn.
The following chart shows B2C e-commerce sales in 2012
around the globe:
North America
294,2
E-COMMERCE SALES PER REGION AROUND THE
WORLD IN BILLION EUROS IN 2012
APAC
227,8
MENA
10,80
LatAm
42,1
North America
294,2
Europe
311,6
Europe
311,6
Figure 14: B2C E-commerce turnover in billion euros and
percentage growth in 2012, Ecommerce Europe, 2013
In 2010 Europe overtook the USA, the biggest market in
the world until then. In 2012 European B2C e-commerce,
including online retail goods and services grew by 19%
to reach €311.6 bn, a share of 35% of global B2C
e-commerce. North America is currently the second
largest e-commerce region, with a €294.2 bn turnover and
a 33.1% share of the world’s B2C online economy.
Asia-Pacific is the third region: €227.8 bn and a 25.6%
share. Asia-Pacific has been confirmed as the world’s
fastest growing region. The emerging regions are Latin
America with €42.1 bn turnover (4.7% share) and the
MENA countries (Middle East and North Africa with €10.8
bn turnover (1.1% share).
SHARE OF E-COMMERCE SALES PER REGION
APAC
26%
MENA
1%
LatAm
5%
North America
33%
EUROPE B2C E-COMMERCE 17
Europe
35%
Figure 15: Global Share of e-commerce sales per region,
Ecommerce Europe, 2013