Europe B2C Ecommerce Report 2013

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48 EUROPEAN MEASUREMENT STANDARD FOR ECOMMERCE (EMSEC) EUROPE B2C E-COMMERCE European Measurement Standard for Ecommerce (EMSEC) EMSEC aims to provide guidelines to measure and monitor B2C e-commerce in order to enable all European countries to provide data with respect to the penetration of B2C e-commerce in a standardised way. All Ecommerce Europe figures and estimates are based upon the EMSEC, unless otherwise noted 64 . The EMSEC agrees with data and research by GfK. The EMSEC reports on sales figures for the total B2C e-commerce in Europe and in country profiles based on total sales of goods and services. Total sales of goods and services are based according to the areas/sectors/ classification of areas and sectors as laid down in table 1 below All data are reported in the national currency of the country involved and are converted into euros according to the average (annual) rate of exchange as provided by the European Central Bank (ECB). Growth rates are calculated and measured by the B2C e-commerce sales in national currency. Definition of B2C e-commerce sales B2C (Business-to-Consumer) e-commerce is the Internet-facilitated activity that involves transactions between businesses and consumers via either a multichannel approach using a combination of channels such as shop, catalogue, Internet, e-mail, telephone or an online-only (pure play) approach by companies that originated – and do business – purely using the Internet as a medium without a physical (brick-and-mortar) store. B2C e-commerce transactions include goods as well as services, online sales for which payments are made ‘’online” as well as “offline’’, Value Added Tax (VAT) or other sales tax and Apps, but exclude returns and delivery costs. Classification of B2C Ecommerce The following classification in Table 1 below provides an overview of areas and sectors included in EMSEC and are in line with GfK classification. For a more specific overview see Table 1). Excluded from EMSEC Online purchases of the following items are excluded from EMSEC: - Transactions between private individuals/consumers (C2C) such as auctions and marketplaces - Transactions between business (B2B) - Online gambling and gaming - Car and motor vehicles - Houses and real estate - Utilities (e.g. water, heating, electricity) - Mortgages, loans, credit cards, overdrafts - Savings accounts, funds, stocks & shares, bonds, life assurance, pensions, adult entertainment industry 64 At this moment not all data from all countries will be completely in line with the guidelines laid down in this document. These guidelines will contribute greatly to realizing a situation in which all data in all (member) countries is in line with these guidelines in due time.
EUROPEAN MEASUREMENT STANDARD FOR ECOMMERCE (EMSEC) EUROPE B2C E-COMMERCE 49 Table 1 AREA SECTORS INCLUDED IN EMSEC Fashion and Personal Lifestyle • Clothing • Shoes and Footwear • Jewellery • Watches • Luggage • Accessories Food & Near Food/Health • Food • Drinks and beverages, Beer, Wine and other Alcoholic Beverages • Fresh products Home • Food equipment • White goods • Furnishing • Home textiles • Household products • Lighting • Garden/Home improvement Sport/Toys • Sports • Toys Consumer Electronics • Photo, audio and video equipment • Car electronics such as navigation, audio etc. Tech/IT/Office • IT hardware (pc’s, laptops, tablets) • Computer software • USB sticks, DVD/CD-recordable, ink cartridges. • Accessories Media and Entertainment (excluding books) • Music • DVD/Video/Blu-ray • Consoles & Video games • Downloads (streaming services like iTunes) Books • (E-)Books/Magazines/Newspapers/Downloads Telecom • Phone • Subscription • Accessories • Apps Travel • Package travel and private transport • Hotel Reservations Event tickets • Sports, Concerts etc. • Flight, train and other transport tickets • Cinema and Theatre Insurances • Car, living and home insurances, including the premiums of old/former insurances. Others • All others
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Page 3 and 4: COLOFON EUROPE B2C E-COMMERCE 3 Eco
Page 5 and 6: PREFACE EUROPE B2C E-COMMERCE 5 Pre
Page 7 and 8: EUROPE: A BRIEF INTRODUCTION EUROPE
Page 9 and 10: EUROPE B2C ECOMMERCE 2012 EUROPE B2
Page 11 and 12: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 13 and 14: EUROPEAN REGIONS AT A GLANCE EUROPE
Page 15 and 16: EUROPEAN E-COMMERCE, GOODS AND SERV
Page 17 and 18: EUROPEAN E-COMMERCE FROM A GLOBAL P
Page 19 and 20: EUROPEAN E-COMMERCE FROM A GLOBAL P
Page 21 and 22: INTERNET ACCESS AND (MOBILE) USAGE
Page 23 and 24: INTERNET ACCESS AND (MOBILE) USAGE
Page 25 and 26: THE MATURE MARKETS EUROPE B2C E-COM
Page 31 and 32: THE EMERGING MARKETS EUROPE B2C E-C
Page 33 and 34: THE EMERGING MARKETS EUROPE B2C E-C
Page 35 and 36: FORECAST UP TILL 2016 EUROPE B2C E-
Page 37 and 38: ONLINE PAYMENTS IN EUROPE EUROPE B2
Page 39 and 40: CROSS-BORDER E-COMMERCE IN EUROPE E
Page 41 and 42: CROSS-BORDER E-COMMERCE IN EUROPE E
Page 43 and 44: THE EUROPEAN UNION (EU) - A BRIEF O
Page 45 and 46: THE EUROPEAN UNION (EU) - A BRIEF O
Page 47: THE EUROPEAN UNION (EU) - A BRIEF O
Page 51 and 52: HOW TO GET INVOLVED? Business partn
Page 53 and 54: ABOUT THE AUTHORS EUROPE B2C E-COMM
Page 55 and 56: EUROPE B2C E-COMMERCE

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