Archaeology and nature: hyblean cultural landscape and territorial ...

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Fig. 1: Greek time, a. satellite image, b. the reconstruction hypothesis by Paget, b. overlap Paget hypothesis\present 2. A communication strategy to improve public enjoyment The translation of scientific data into popular data is one of the problem that we have to address to correctly define a communication project. The aim is to understand the meaning of the archaeological finds, to reconstruct the archaeological landscape and the relationship with the existing landscape. The spread of archaeological knowledge is very important for citizens, first users of cultural heritage. To have awareness of the role, that citizens can play in conservation and valorisation of the territory where they live, it can be more powerful than any law to preserve the archaeological heritage. From a methodological point of view the stages that characterize a communication project designed to increase the value of archaeological heritage are: analysis of the sources, data acquisition in archaeological sites with different technology, data processing and the definition of the communication project. We are more interested in the theoretical framework for defining the communication project than to the problem related to the acquisition methods and data processing. Message can generally be decomposed into two components content and media and to develop an effective communication project it is very important to know the information you have to send (content); only in this way you are able to operate the simplification necessary to provide an accurate information and to select the appropriate media (form of communication). In our case the content to transmit is the story of a place, Cumae, transformed over the time from nature and human actions. The selected media to transmit information is digital media an the recipient of a communication project is a non-specialist audience, so it is necessary to submit all disclosures to help them to decode the "sign" are still present. 1121
Fig. 2: Roman time, overlap Paget hypothesis to present look We think the "virtual rebuilding" can help to understand the meaning of archaeological finds and the most important problem is to define what to rebuilt, how to represent the reconstruction and what technology to use. The archaeological finds are generally only a "piece of matter" and to reduce the communication gap we can reconstruct what is missing. The use of digital media and 3D modelling opens new perspectives in archaeological research, it let us to document the passage of the history, but it raises new questions about the ways of representing the archaeological heritage[3]. The use of 3D models to represent hypotheses of reconstruction is a powerful tool that promotes communication and dissemination of cultural content to a wide audience. The 3D models allow us: - to access to monuments at risk of damage, and therefore closed to the public; - to document what the history has erased; - to create new way of enjoyment of archaeological heritage without boundaries, in a virtual space; - to obtain a dynamic view, from different points of view in space and time; - to build an information system where we can access to data collected; - to organize a database linked to the models and to territory[4]. In this field there are some different issues to deal and some needs to fulfil: - we have to solve the problem of the credibility and validity of reconstruction models of object, monuments, sites or landscapes partially o totally modified or destroyed, and virtually reconstructed based on archaeological interpretation; - we have to define a communication code to show the traces of philological work in 3D model to show elements corresponding to reality from hypothesis; - we have to chose what kind of representation to use: structural or hyperrealistic - we have to design the interface for an interactive use of the models. A problem often overlooked is the difficulty that the end user meets by using technological tools. Sometimes, we used very complex systems and the interface isn't user friendly and it is very difficult to understand for those who are not familiar with technology. In fact, we aren't willing to spend our own time to learn how to use a tool that is only a means to acquire further knowledge. Moreover, a user, who feels inferior, backward or inadequate respect to the proposed product, irritates and he renounces to use cultural product. Therefore, the interfaces must be designed with particular regard to the users, by ensuring their intuitiveness and limiting as possible the technology interference. 3. The rule of representation To define a communication strategy for enjoyment of Archaeological Heritage it's very important to work in a multi-field team of experts made up of architects, archaeologists, computer specialists and communication. experts. 1122
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