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Final report - Integrated Land Management Bureau

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Transportation Assessment of the Central & North Coast of BC<br />

Khutzeymateen Inlet and a Pike Island Aboriginal culture tour offered by Seashore<br />

Charters. Passengers sign up for the shore-based excursions through the cruise<br />

company and Port of Prince Rupert qualifies the excursions that are offered by the<br />

cruise companies to sustain the quality of excursion offerings and match local<br />

supply with passenger demand. Two Prince Rupert retailers also participate in a<br />

retail shopping program offered by the cruise lines.<br />

The chief factor driving Prince Rupert employment impact of cruise ship tourism is<br />

the number of disembarking passengers and their daily spending. The level of<br />

passenger spending found to support one on-shore tourism job is approximately<br />

$60,000 [Prince Rupert Port Authority December 2001]. In BC the average<br />

expenditure per cruise ship passenger is estimated as $139 (cited in Cox 2005).<br />

The number of passengers participating in shore excursions increased in 2008, by<br />

21 percent to 30,962, with cruise passengers spending nearly C$2.4 million in the<br />

city on tours and excursions. The port authority estimates the total economic<br />

impact of the cruise industry in Prince Rupert exceeded $10 million in 2008.<br />

Over the past 15 years, cruise ship tourism has become a key lynchpin of the BC<br />

Government’s tourism strategy. To date, it has been a business built around<br />

Alaska cruises, however. Various stakeholders believe BC can become a cruise<br />

destination too (Colledge Transportation Consulting and Jonathan Seymour &<br />

Associates June 2003). Prince Rupert would benefit as a stop on a BC focused<br />

itinerary. The Cruise British Columbia initiative (comprised of federal, provincial<br />

and municipal representatives, as well as several industry participants) 42 was<br />

formed in part to develop the BC coast as a cruise destination and has completed a<br />

coastal cruise strategy and undertaken market research and promotion initiatives<br />

in support of this goal.<br />

While no cruise industry exists there today, Bella Coola dock has accommodated<br />

small, niche pocket cruise ships of a few hundred passengers in the past. This may<br />

be an opportunity in the future.<br />

2.2.5 Commercial and Charter Vessels<br />

Many commercial and other private craft ply the waters of the Central and North<br />

Coast, but it is difficult to obtain accurate numbers. Instead we focus here on the<br />

principal movements, products and their origins and destinations.<br />

As in the case of passenger travel, there is little overlap between commercial<br />

vessel movements between the three parts of the Planning Area. Primary water<br />

movements are described as follows.<br />

42 The VP of marketing and Business Development for Port of Prince Rupert, Shaun Stevenson, is a VP of this<br />

advocacy and market promotion organization.<br />

Chisholm Consulting 28

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