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Final report - Integrated Land Management Bureau

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Opportunities<br />

• Asian economies, especially China’s, continue<br />

to record positive growth numbers, and Port of<br />

Prince Rupert is well positioned to access<br />

larger amounts of their container shipments to<br />

North America<br />

• Asian shippers are seeking lowest cost<br />

alternative in current difficult economic<br />

environment<br />

• New port related businesses, such as<br />

warehousing, reefer facility, container repair,<br />

logistics (such as re-stuffing), bunkering,<br />

additional commodity terminals (such as<br />

proposed potash terminal), LNG terminal,<br />

logistic services, transload facilities, barge and<br />

flexi terminal, Ro Ro terminal, industrial<br />

development (such as pipe reform) and<br />

product assembly<br />

• Demand for new marina berths<br />

Transportation Assessment of the Central & North Coast of BC<br />

Weaknesses continued<br />

• Port of Prince Rupert is a relatively new player<br />

on the international scene so must build<br />

awareness and relationships on a global basis<br />

• Lack of marina space within the four small<br />

harbours (Porpoise Harbour, Fairview, Cow<br />

Bay and Rushbrook Harbour)<br />

Threats<br />

• Worldwide economic downturn has curtailed<br />

American imports from Asia and slowed<br />

Chinese imports of Canadian commodities in<br />

the short term<br />

• Competition from Port of Vancouver and<br />

American west coast ports, especially the<br />

latter which have more organizational and<br />

legal flexibility to respond to economic<br />

downturn conditions<br />

• Expansion of Panama Canal, due to be<br />

finished in 2014, will heighten competition<br />

• Dependence of Port of Prince Rupert on<br />

Ottawa-based federal government decisionmakers<br />

for infrastructure monies, borrowing<br />

authority and control over other<br />

competitiveness factors<br />

Chisholm Consulting 72

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