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Sustainable Value Report 2001/2002 - BMW Group

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In the 2000 rating, the SAM analysts gave high<br />

marks to the <strong>BMW</strong> sustainable mobility concept<br />

and the development of hydrogen technology.<br />

Other highlights included the company’s<br />

pioneering role in the introduction of powder<br />

coating technology, the expanded range of<br />

models in the compact car segment, and the<br />

company’s “outstanding programs focusing on<br />

training, employee incentives, and profit-sharing.”<br />

Also contributing to the analysts’ high rating of<br />

the <strong>BMW</strong> <strong>Group</strong> was the fact that <strong>BMW</strong> has<br />

improved fuel efficiency by over 30 percent since<br />

1979. <strong>BMW</strong> was also the world’s first car<br />

manufacturer to introduce mandatory recycling<br />

standards and guidelines for recycling-oriented<br />

product development.<br />

Commitment is the key to success…<br />

DJSGI development<br />

www.sustainability-index.com<br />

SAM Sustainability <strong>Group</strong><br />

www.sam-group.com<br />

Corporate Responsibility Rating, Oekom Research AG<br />

www.oekom.de<br />

The Dow Jones index is a clear indicator:<br />

Companies that go beyond economic factors<br />

to integrate environmental and social criteria<br />

into their management policies are more<br />

successful than their competitors. In other words,<br />

environmental protection, social commitment,<br />

employee orientation, and a commitment to<br />

investors and governments are not cost factors,<br />

they are keys to long-term success.The <strong>BMW</strong><br />

approach to sustainability also ranked high in<br />

the Corporate Responsibility Rating published<br />

Mozambique <strong>BMW</strong> responds to crisis<br />

www.bmwgroup.com/sustainability <strong>Sustainable</strong> Growth<br />

Discussing the Future<br />

in September 2000 by Oekom Research AG in<br />

Munich. Social, cultural, and environmental<br />

criteria were included in the evaluation of 19<br />

automobile industry companies.The result:<br />

“<strong>BMW</strong> was the only company to earn a positive<br />

overall rating.” Once again, the <strong>BMW</strong> <strong>Group</strong><br />

was rated as an industry leader.<br />

...at <strong>BMW</strong> plants worldwide<br />

Social and environmental responsibility is<br />

defined by the <strong>BMW</strong> <strong>Group</strong> on both global and<br />

local levels for all <strong>BMW</strong> operations worldwide.<br />

The <strong>BMW</strong> assembly plant opened in May 2000<br />

in Amata City,Thailand is a good example. Social<br />

benefits including health insurance plans, a<br />

pension fund, and a medical treatment facility<br />

were introduced for the plant’s projected workforce<br />

of 700 employees. A shuttle bus system<br />

transporting workers to the plant and a<br />

Buddhist temple located on-site were also set<br />

up for the local workforce. Industrial safety<br />

standards at the Amata City plant comply with<br />

the guidelines set by <strong>BMW</strong> for its production<br />

operations worldwide. <strong>BMW</strong> is also fully<br />

committed to its new location in Kaliningrad,<br />

Russia where nearly 500 jobs were created for<br />

assembly workers and sales personnel.<br />

The <strong>BMW</strong> commitment in South Africa over<br />

the past 30 years has become somewhat of a<br />

17

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