Sustainable Value Report 2001/2002 - BMW Group

An open dialogue with stakeholders is an integral part of the BMW
sustainability strategy.The stakeholder concept is consistently pursued.
Before making decisions, the BMW Group routinely considers the impact
its actions and products will have on society. BMW Group stakeholders
include customers, employees and their families, shareholders, communities,
trade unions, suppliers, the general public as well as social, environmental,
and cultural organizations. Stakeholders are regarded by the BMW Group
as business partners whose trust and confidence serve as the basis for
the successful international positioning of the company. In order to inform
stakeholders about decisions and directly involve them in the decisionmaking
process, regular discussions are held with various community
interest groups at BMW business sites.
ers
21