Sustainable Value Report 2001/2002 - BMW Group

one of the few automobile manufacturers listed
on the new Ethics Index FTSE4Good-Europe.
A successful enterprise actively helps shape
the network of today’s markets, politics, and
society. Public-private partnerships, cooperation
with social and economic associations, and
joint partnerships with research institutions are
an integral part of the BMW Group sustainability
strategy.This is demonstrated by our membership
in the United Nations Global Compact
and our active involvement in the preparations
for the World Summit 2002 in Johannesburg.
It is also shown by our presence in the new
“econsense” Forum, which was established in
2001 by 19 major German corporations and
now has 21 members.
The creative potential of such networks is
clearly shown by our vision of sustainable
mobility on a global level based on the use of
hydrogen as a fuel source. BMW created the
technical prerequisites for introducing hydrogenpowered
automobiles.This can only succeed
with the support of business leaders and
political decision-makers who are willing to
ensure the industrial production and full-scale
distribution of environmentally compatible
hydrogen.The BMW CleanEnergy World Tour
promoted the creation of a global public-private
network for this purpose.The widespread
endorsement motivates us to continue our work
in this area.
As a globally active automobile manufacturer,
the BMW Group takes responsibility for the
environment as well as for the social interests
of employees and society as a whole. With
this new Sustainable Value Report 2001/2002,
we make this commitment transparent to the
public.This openness shared with our stakeholders
– customers, employees, politicians,
representatives of non-governmental organizations,
the media, suppliers, and the local communities
where BMW plants are located – is
regarded by the company as a basic principle
that justifies a sense of trust.
The new report goes beyond a representation
of the company’s environmental
achievements. In contrast to our past environmental
reports, the Sustainable Value Report
is enhanced by key statements along with
facts and figures pertaining to our economic
development and social issues. Supplementing
this new report, we have published information
on the Internet to provide additional details on
the individual topics. We are aware that BMW
is (still) one of the few companies to offer such
comprehensive information. One of our aims is
to create a productive dialogue that will enable
us all to learn for the future. We warmly welcome
your comments and questions.
Munich, August 2001
Joachim Milberg
3