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Sustainable Value Report 2001/2002 - BMW Group

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company to enhance the long-term qualifications<br />

of current employees and help external training<br />

institutes prepare for the educational needs of<br />

new employees. In 2000, the <strong>BMW</strong> AG Training<br />

Center conducted over 6,700 classes and<br />

seminars attended by nearly 45,000 employees.<br />

Compared to 1995, this reflects a 30-percent<br />

increase in the number of participants attending<br />

over twice as many training sessions.The<br />

electronic human resources project (e-HR) is<br />

another component enabling innovative organizational<br />

structures and continued corporate<br />

development. Within the framework of the<br />

migration of existing personnel systems to a<br />

Web-based platform by 2004, internal processes<br />

will see major improvements with reduced<br />

administrative activities and more effective<br />

internal customer service.This step benefits <strong>BMW</strong><br />

employees as much as it does the company.<br />

Focus on personnel secures economic<br />

growth<br />

<strong>BMW</strong> <strong>Group</strong> sustainable personnel policies<br />

are aimed at the needs of the employees and<br />

the economic growth of the enterprise.The<br />

employees are the ones who can best identify<br />

problems in their work areas and point out<br />

potential improvements.This is why <strong>BMW</strong><br />

<strong>BMW</strong> <strong>Group</strong> value-oriented personnel policy guidelines:<br />

1<br />

2<br />

3<br />

4<br />

5<br />

Employee relations are based on mutual respect. We consistently<br />

strive for a positive negotiating atmosphere.<br />

Taking national and cultural differences into account is of primary<br />

importance.<br />

Employee earnings are based on performance and results.<br />

Teamwork is more than the sum of individual employee<br />

performance.<br />

We offer secure, well-paid jobs to motivated and responsible<br />

employees.<br />

actively involves all employees in the on-going<br />

development of the company. This process is<br />

enhanced by regularly conducted employee<br />

surveys and the targeted integration of employees<br />

into operational improvement processes. In 2000,<br />

an average of three suggestions per employee<br />

were submitted at the <strong>BMW</strong> plant in Steyr,<br />

Austria.The subsequent improvements resulted<br />

in cost savings of over c7 million – an average<br />

of c3,000 per employee. Company-wide,<br />

<strong>BMW</strong> AG saved over c46.8 million in 2000, an<br />

increase of 115 percent over 1995.<br />

Positive response for future security<br />

Full-coverage electronic surveys of <strong>BMW</strong><br />

employees were conducted in 2000 at all<br />

<strong>BMW</strong> plants in Germany. On the average, over<br />

96 percent of the workers surveyed indicated<br />

that they regard <strong>BMW</strong> as a “great place to<br />

work.”This overwhelmingly positive response is<br />

an outstanding asset that clearly demonstrates<br />

personal identification with the company and<br />

the overall appeal of <strong>BMW</strong> as an employer. The<br />

high level of employee satisfaction is also<br />

evident in the very low annual turnover rate of<br />

only 1.4 percent at <strong>BMW</strong> AG.The positive<br />

image of <strong>BMW</strong> as a highly rated employer has<br />

also been confirmed in studies conducted by<br />

63

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