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Sustainable Value Report 2001/2002 - BMW Group

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28<br />

The environmental impact of an automobile<br />

must be taken into consideration throughout<br />

its entire lifecycle. <strong>BMW</strong> consistently pursues<br />

comparative lifecycle analysis (eco-balance)<br />

for components as continuous optimization<br />

process within the product development phase.<br />

The goal is to design environment-friendly<br />

products. Lifecycle-analysis of components<br />

includes design and engineering operations,<br />

as much as it does manufacturing and assembly,<br />

sales & service, and final recycling of end-of-life<br />

vehicles.<br />

In compliance with ISO 14040 eco-balance<br />

guidelines, a detailed analysis is made of the<br />

potential environmental impact of each product.<br />

This leads to further improvements and<br />

recommendations. From the very beginning of<br />

the product development process, this analysis<br />

is consistently applied in designing <strong>BMW</strong> parts.<br />

Within the framework of this approach, a<br />

careful assessment is made to determine, for<br />

example, whether steel should be replaced<br />

with other materials, e.g. aluminum, magnesium,<br />

or plastics, to reduce vehicle weight and lower<br />

fuel consumption as well as exhaust emissions.<br />

The goal is it to minimize the environmental impact of the automobile<br />

over the entire product lifecycle to meet the needs of human health<br />

and our natural habitat.<br />

<strong>BMW</strong> fleet fuel consumption for new registered vehicles in Germany<br />

(DIN 1/3 mix, weighted according to number of vehicles)<br />

120%<br />

110%<br />

100%<br />

90%<br />

80%<br />

70%<br />

60%<br />

50%<br />

VALVETRONIC: Revolutionary engine<br />

design<br />

’78 ’80 ’82 ’84 ’86 ’88 ’90 ’92 ’94 ’96 ’98 ’00 ’05<br />

Introduction of<br />

catalytic converter<br />

VDA commitment:<br />

Reduce fleet consumption<br />

by 25 percent from 1990 to 2005<br />

During the entire lifecycle of an automobile, the<br />

environmental impact is highest during the use<br />

phase. <strong>BMW</strong> product planning and development<br />

is aimed at reducing environmental impact<br />

for the total lifecycle of the product. In addition<br />

to air pollution, negative environmental effects<br />

include noise emissions and the results of<br />

traffic accidents.<br />

The <strong>BMW</strong> <strong>Group</strong> concentrates on<br />

continuously lowering average fleet consumption<br />

to meet the voluntary German/European automobile<br />

industry commitments. For example, the<br />

VDA (Association of the German Automotive<br />

Industry) agreed to reduce 2005 fleet<br />

consumption by 25 percent compared to 1990<br />

figures. In 2000, <strong>BMW</strong> average fleet consumption<br />

was nearly 22 percent lower than 1990.The ACEA<br />

(European Automobile Manufacturers Association)<br />

and the EU Commission have endorsed the<br />

goal of reducing CO 2 emissions in the European<br />

fleet to 140g/km (approx. 25%) between<br />

1995 and 2008.This progress is supported by<br />

<strong>BMW</strong> 4-cylinder aluminum engine block with<br />

VALVETRONIC; <strong>BMW</strong> 3-series compact<br />

- 25%<br />

New European Driving Cycle<br />

(NEDC)<br />

(for comparison converted<br />

into the previous DIN 1/3 mix)

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