Sustainable Value Report 2001/2002 - BMW Group
Sustainable Value Report 2001/2002 - BMW Group
Sustainable Value Report 2001/2002 - BMW Group
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ce<br />
Comprehensive services meeting the highest standards of quality, safety,<br />
reliability, and environmental protection: For the <strong>BMW</strong> <strong>Group</strong>, these are the<br />
key factors leading to customer satisfaction. Customers are among the most<br />
important stakeholders in the <strong>BMW</strong> <strong>Group</strong> because they make a valuable<br />
contribution to the company’s economic prosperity. In the <strong>BMW</strong> <strong>Group</strong> global<br />
sales network consisting of 27 marketing companies, over 3,000 authorized<br />
<strong>BMW</strong> dealerships and 1,300 MINI sales & service centers, customer satisfaction<br />
plays an essential role. <strong>BMW</strong> customers clearly appreciate the quality<br />
of <strong>BMW</strong> service. In a customer satisfaction survey conducted by J.D. Power<br />
and Associates in 2000, the <strong>BMW</strong> <strong>Group</strong> ranked number 3 among 37 car<br />
manufacturers.<br />
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