Sustainable Value Report 2001/2002 - BMW Group

Customer interface: BMW dealerships in
Munich and Frankfurt demonstrate how
environmental protection and customer
satisfaction go hand in hand
Collection bins are located throughout the
service garage. Six plastic containers in different
colors are integrated into a rack system.The
racks are mounted on wheels so that they can
be easily rolled to the outdoor waste collection
point.The bins are clearly identified according
to color: Green for plastic foils, blue for paper,
red for air filters, yellow for rubber and plastic
parts, silver for metal, and black for other waste
materials.
Environmental protection: Easy and
effective
In order to be effective and gain acceptance
by employees, environmental protection and
recycling systems have to be easy to use.This
is clearly demonstrated by the BMW dealerships
in Frankfurt, Germany.The waste collection
racks were specially developed for use in the
service garages at the 7 locations in Frankfurt.
Separating waste has become standard
“BMW concentrates on serving the needs of people, the environment,
technology, economy, and progress: Future generations have a right
to a healthy environment.”
“Quality and Environment”guidelines published by the BMW dealership in Frankfurt
procedure for all employees, from managers
to cafeteria personnel.The waste separation
program outlines 47 different categories, and
all employees know exactly what to do with
waste produced in their work areas.There’s
no question that this approach pays off: Since
the program was introduced two years ago,
waste disposal costs have been reduced by
50 percent.
Sustainability: A corporate principle
Environmental protection has been a primary
concern of the BMW Group for many years. In
keeping with this corporate principle, the
environmental protection officers working at
dealerships in Frankfurt receive full support.
Special workshops are conducted on a regular
basis to ensure that all employees are familiar
with the company’s environmental policies.
Environmental protection is also part of the
standard curriculum for BMW trainees.This
theme is addressed on the BMW Intranet as
well as in the employee magazine and on
posters. BMW environmental protection officers
are always available to answer questions and
respond to employee suggestions.
Separating waste for recycling
at the BMW dealership in Munich
Website: BMW dealership in Frankfurt
www.bmw-frankfurt.de
Website: BMW dealership in Munich
www.bmw-muenchen.de
57