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Open Innovation 2.0 Yearbook 2013 - European Commission - Europa

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industrial users’ infrastructure and networks. This<br />

data can be analysed and visualised in real-time<br />

to generate insight on water consumption behaviour<br />

and supply conditions. Users can then use this<br />

insight to more effectively manage their demand<br />

while utilities can more effectively control supply<br />

through better decisions about what, when and how<br />

much water to store, treat and distribute.<br />

Existing smarter water management solutions<br />

such as sensors, devices and analytics can also<br />

help utilities and businesses address issues with<br />

leakages and ageing infrastructure by generating<br />

alerts of actual or potential losses from leaks and<br />

ageing equipment across the network. Reducing<br />

leakage levels helps reduce operating costs, such<br />

as for the energy used to pump, treat and pressurise<br />

water systems, and chemical treatment<br />

costs, and also reduces the need for costly construction<br />

projects.<br />

Smarter water management can help to improve<br />

preparedness and response to flooding. Data can<br />

be collected in real-time from river systems, levees,<br />

sensors and weather systems, combined with historical<br />

data and aggregated to monitor and predict<br />

water flows and floods, monitor emerging threats<br />

from flooding and pinpoint with greater accuracy<br />

potential areas at risk to help provide early warnings<br />

and enable a more targeted focus for emergency<br />

or disaster response.<br />

An open approach that leverages existing solutions<br />

can enhance the ability of utilities and industrial<br />

users to monitor and control water quality as vast<br />

volumes of data on the status of water quality can<br />

be gathered across industrial or utilities’ networks<br />

and detect and pinpoint issues for more effective<br />

and rapid responses to quality problems by helping<br />

to prevent water contamination while also providing<br />

insights for long-term planning.<br />

Smarter water management can help address the<br />

impending skills crisis by improving organisational<br />

memory and attracting younger workers. It can do<br />

this by using a smarter approach to data management,<br />

by helping to construct and preserve organisational<br />

knowledge on processes and procedures,<br />

and by using analytics to support decision-making<br />

in a consistent way. The more intensive use of<br />

technology in these ways and the greater collaboration<br />

it supports can together help to alter the<br />

perception of the industry as ‘old-fashioned’. This<br />

can, in turn, help make it easier to attract young<br />

tech-savvy workers into the industry so as to<br />

maintain the critical mass of workers necessary to<br />

keep water systems functioning effectively.<br />

The need for action<br />

There is danger in thinking that because we<br />

already have the solutions available the benefits<br />

from those solutions will somehow naturally flow.<br />

Looking externally to utilise the tools already available<br />

to more effectively address the existing problems<br />

is necessary, but it is not sufficient. Effective<br />

open innovation also requires that key stakeholders<br />

across the water system take action.<br />

There are a number of core areas where the action<br />

can be focused. For example, governments need<br />

to develop a strategy for smarter water and help<br />

develop industry standards for interoperability of<br />

devices. This can help to accelerate the deployment<br />

of existing solutions by utilities, enterprises<br />

and the water industry thus fostering more rapid<br />

‘outside-in’ innovation. Cities can also help by<br />

acting as the ‘hub’ for fostering openness and<br />

transparency in data sharing and for bringing key<br />

stakeholders together. Given that open innovation<br />

involves inter-organisational relationships as well<br />

as internal and external knowledge management<br />

processes, this can help in developing a better<br />

understanding of open innovation processes to<br />

realise the benefits from open innovation. Utilities<br />

themselves can focus on open innovation processes<br />

by utilising existing solutions to help them<br />

make better use of the data they already have,<br />

as well as by collaborating to develop the industry<br />

strategic architecture. Businesses can take<br />

action by assessing water use, developing a plan<br />

to improve efficiency and calculating the full cost<br />

of water.<br />

Action by all four key stakeholder groups is necessary<br />

for us to put open innovation at the core of our<br />

approach to solving the world’s water problems and<br />

to manage water on a scale that is appropriate for<br />

the resource. The time to act is now.<br />

References<br />

[1] United Nations, World Population Prospects, the 2010<br />

Revision, UN Department of Economic and Social Affairs<br />

(UN DESA), Population Division, Population Estimates<br />

and Projections Section (http://esa.un.org/unpd/wpp/<br />

unpp/panel_population.htm).<br />

[2] United Nations Water, World Water Day, United<br />

Nations Water (http://www.unwater.org/worldwaterday/<br />

faqs.html).<br />

[3] Water Footprint Network, Product Gallery, Water<br />

Footprint Network (http://www.waterfootprint.<br />

org/?page=files/productgallery).<br />

[4] Corcoran, E., Nellemann, C., Baker, E., Bos, R., Osborn,<br />

D., Savelli, H. (2010), Sick Water? The central role of<br />

wastewater management in sustainable development<br />

— A Rapid Response Assessment, United Nations<br />

73

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