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iDESIGN<br />
The Free iPod + iPhone Book 4<br />
Kurt Solland<br />
Vice President, Design<br />
The iDesign Interview<br />
h Starting the Design Revolution<br />
The iSub, an award-winning design<br />
collaboration with Apple, changed the way<br />
Harman looked at audio products. “After the<br />
release of the iSub,” said Solland, “Harman<br />
Kardon realized that computer speakers<br />
don’t have to be boxes. Speakers don’t have<br />
to be six-sided anymore.”<br />
jfl On Stage, On Time, and Radial<br />
According to Solland, the company’s first<br />
iPod-specific speaker On Stage “had to be<br />
something that worked within Apple but<br />
not copy them. To add to that we wanted<br />
to make the iPod special, putting it on the<br />
forefront and standing up. JBL wanted to<br />
create its own identity and sit comfortably<br />
next to Apple. When it was first launched in<br />
New York, it was referred as ‘the Bagel’ and<br />
the West Coast called it ‘the Donut!’ When<br />
we got into the JBL On Time, we wanted<br />
to take on this idea of ‘Negative Space’<br />
because you can create something that is<br />
sculptural. So many times in the speaker,<br />
the acoustic requirements you need to have<br />
to make the low frequencies work - how<br />
can we offload that internal volume and<br />
get deep shadows? Since this going to be<br />
an iPod product, why don’t we make it a<br />
shrine?” And with Radial, “we took a very<br />
similar approach as the On Time but made<br />
it sleeker, smoothened out the lines and<br />
more streamlined. We also added a big<br />
subwoofer.”<br />
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